Moscow Fashion Week Kicks Off

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Moscow Fashion Week officially opened at Zaryadye with 13 dynamic runway shows. These shows showcased the diverse talent of designers from Moscow, St. Petersburg, Kazan, and Chelyabinsk, as well as international creators from Armenia and Nicaragua. Beyond the runway, the event featured a bustling Pop Up Shop at the "Parking Gallery" Art Space. Till September 2, both locals and visitors can explore clothing, footwear, accessories, and cosmetics from 70 Russian brands.
Fashion showcases took place in multiple iconic venues in the city. While the Parking Gallery served as a central hub, the picturesque Floating Bridge and the historic Kitay-Gorod Wall also hosted runway shows, offering a distinctive urban fashion experience. These diverse venues attracted an impressive array of industry professionals, including leading Russian and international buyers, journalists from Russian and global publications, influential bloggers, and organizers of major fashion events. Notably, the shows drew representatives from countries participating in the BRICS+ Fashion Summit, highlighting the event's global importance. Many distinguished guests attended the event, including KM20 founder Olga Karput; renowned stylist Aleksey Suharev; popular TV host Yulia Baranovskaya; and influential content creator Maria Chervotkina. The content platform Wibes served as the event's official media partner, providing comprehensive coverage through Moscow Fashion Week's dedicated Wibes channel. There, audiences can access runway highlights and exclusive behind-the-scenes content.

Masha Andrianova (Moscow)
The Russian label Masha Andrianova opened the week with a collection titled "Istok" ("The Source"), inspired by the designer’s great-grandmother's writings about the mystical beauty of her ancestral land. The line featured flowing maxi dresses, tiered pinafores, and wrap tunics with asymmetric ties, all styled over skirts, and combined pared-back tailoring with subtle layering.
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Joseph Mendoza (Nicaragua)
Joseph Mendoza, from Nicaragua, showcased his collection, Mocuana, which drew inspiration from the legendary figure of the same name in Nicaraguan folklore. Her likeness appeared in embroidered portraits and patterns across several pieces. The line featured distinct styles, including sporty-chic looks with hoodies and sweatshirts in hazy patterns paired with miniskirts, ethereal dresses with cascading ruffles in a neo-romantic style, and sheer black blouses and gowns layered with ballet tutus and silk shorts.
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Alina Vladi Brand Wear (Kazan)
The Kazan-based brand Alina Vladi played with contrasts in its latest collection. The show opened with a Rococo theme, featuring white tones, airy silhouettes, pearl beads, and corset lacing on bomber jackets. Then, it shifted to a rebellious grunge theme with frayed edges, heavy fabrics, and chains. Founder Alina Fomina showcased the duality of the modern woman, combining fragility and strength.
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Loom Weaving (Armenia)
Armenian brand Loom Weaving, by designer Inga Manukyan, looked to the late 1960s and early ’70s, channeling icons like Jane Birkin, Elsa Peretti, Paloma Picasso, and Betty Catroux. The collection fused bohemian elegance with striking knitwear: mesh skirts paired with fuzzy sweaters, turtlenecks layered with suede skirts and cropped ponchos, knit boot-cut pants styled with tailored jackets or mesh tunics, and fringed mini skirts with knit tops.
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The Vow (Moscow)
The label The Vow presented a collection inspired by the Victorian era and 19th-century knights and ladies. Key elements included high necklines, emphasized shoulders, elongated sleeves, and metallic details – grommets and rings. The palette was kept minimal and noble: beige, white, and black.
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Tatiana Kotova (Chelyabinsk)
The Chelyabinsk brand Tatiana Kotova presented a collection called "Night Garden." The line featured silhouetted pieces inspired by the shapes of trees and flowers. Most of the presented models featured multi-layered structures, complex textures, and floral motifs. Accent details included appliqués, jabots, and flower-shaped headdresses. Natural shades were complemented by rare, bright details.
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FLASHIN (Moscow)
The new collection from the Flashin brand features eco-friendly fur products, including coats, jackets, collars, boas, and necklaces. The emerald jacket, coat, and dungaree coat feature classic silhouettes. The rest of the line consists of batiste skirts on mesh, silk blouses, pants with floral and animal prints, baby doll dresses, and minimalist polo shirt and shorts sets. Crystal rhinestones complete the looks, as well as the shoes and hairstyles.
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Alexander Arutyunov (Moscow) 
The Alexander Arutyunov Fall 2025 collection reflects on time and how random objects can reveal an inner archive where smells, colors, and feelings are stored together. In this collection, things become an extension of that experience. They don't literally reconstruct the past, but they evoke a sense of intimacy — a feeling that is both intimate and slightly nostalgic. These are clothes that allow you to remember what seemed forgotten. All of the collection's images are made from the brand's archival fabrics. This is not a gesture toward sustainability or a way to optimize the process. It is the designer's personal decision. It is an attempt to stop the flow of the new. To look inward. To work with what was already there. Alexander calls this a way of testing whether it's possible to create without making anything new.
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Addicted_to… (Moscow)
Olesya Kosopletkina, the creator of Addicted_to..., combined sensational trends with a casual style. She paired leopard pants with a coat and a snake-print dress with a fluffy fur coat. Pants, jackets, and dresses were made in metallic shades, and a business suit was embroidered with bright sequins. The looks were accented with beanie hats, chains, and massive jewelry.
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Alexandra Serova (Moscow) 
Alexandra Serova debuted a collection rooted in elegant luxury, with embroidered fabrics, hand-finished details, and feminine silhouettes. From tweed suits and denim to evening gowns, every piece was adorned with sequins, beading, and embroidery. The brand demonstrated that a muted palette can still make a statement – restrained natural tones put the spotlight on impeccable tailoring and refined detailing.
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Kuchugova (Moscow)
Kuchugova presented a line emphasizing feminine silhouettes, crafted from premium natural fabrics such as cashmere, wool, silk, organza, and lace. The palette centered on black-and-white with shades of gray and striking color accents, complemented by striped and polka-dot prints.
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Stas Lopatkin (St. Petersburg)
The St. Petersburg couture brand Stas Lopatkin presented a new collection inspired by chinoiserie. The brand relies on the authenticity and beauty of external appearance. On the catwalk, emphasized graphic lines and silhouettes were combined with traditional color contrasts. The brand's interpretation of the fusion of East and West manifested itself in unexpected combinations: French panniers with elements of Russian costumes, monumental coats, and intricate gold embroidery reminiscent of antique oriental panels.
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Ianis Chamalidy (St. Petersburg)
The St. Petersburg label, Ianis Chamalidy, introduced Verum Invenire (“Finding the Truth”) collection. Architectural tailoring in wool, taffeta, and organza blended with soft draping and structured silhouettes. Deep graphite, clay, and sapphire tones contrasted with pearl and sandy beige highlights, creating layered plays of texture and form.
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Moscow Fashion Week's educational program offered thought-provoking content designed to explore fashion's evolving landscape. Featured lectures included "How Consumer Digital Habits Are Transforming Fashion," "The Archive of the Future: Why Fashion Needs Museums, Libraries, and Collaborations," and "'I Buy Expensive Ties and Wear Vera-Violetta Perfume': Anton Chekhov's Style in Global Culture," and "Trends in the Age of Metamodernism." The sessions featured distinguished speakers, including Lyubov Orlova, founder of the FashionTech platform FRWF; Alexandra Kaloshina, founder of the Solstudio Textile Group and Radical Chic; Alina Burmistrova, a philologist and journalist; and Elena Baranova, a fashion artist and stylist.

A special highlight of this year's Fashion Week was the Wildberries showcase, "Cultural Code," which celebratesd Russia's rich regional heritage. This curated presentation featured six Russian designers who created distinctive capsule collections inspired by their regions' cultural traditions. These collections will soon be available on the WB Brands platform and will receive additional exposure through strategic outdoor advertising campaigns. As the official general partner of Moscow Fashion Week, Wildberries continues to champion emerging Russian design talent.

During Moscow Fashion Week, the BRICS+ Fashion Summit takes place. This international event brings together global fashion industry experts, innovative designers, government representatives, and forward-thinking entrepreneurs. To enhance the attendee experience, guests can access a GigaChat AI assistant that operates seamlessly in both Russian and English. This sophisticated tool is accessible via a Telegram bot and assists users in creating personalized Summit schedules, tracking sessions in real time, and receiving comprehensive takeaways after each event. The AI assistant's proficiency in both languages demonstrates the Summit's commitment to accessibility and innovation. Sber became the strategic partner of Moscow Fashion Week.