International Designers and Journalists to Attend Second Moscow Fashion Week

Moscow Fashion Week is taking place from March 1st to 8th
The second Moscow Fashion Week is set to be a spectacular international event, attracting top designers and journalists from around the world. Taking place from March 1st to 8th, this fashion event will showcase the latest trends and innovations in the industry.

Fashion designers and brands still have the opportunity to be part of this prestigious event, as applications for participation are being accepted until January 19th. Designers and brands specializing in clothing, footwear, and accessories are encouraged to submit their applications on the official website. Participation in Moscow Fashion Week is free, giving emerging talents a chance to gain exposure and network with industry professionals.

Renowned journalists from major international magazines, news and fashion publications are to attend, adding a global perspective to the event. The invitations were extended to designers from Russia, China, India, Brazil, and the UAE, among others, creating a diverse and dynamic showcase of talent.

The shows of Moscow Fashion Week will be broadcast on both Russian and international websites and social media platforms, ensuring that the event receives extensive coverage worldwide. This provides an exceptional opportunity for designers to reach a larger audience and gain recognition on a global scale.

The selection of Russian participants for Moscow Fashion Week will be determined by an esteemed Advisory Board, which includes industry professionals such as Alexey Aksenov, co-founder and curator of the online platform for local brands LCLS.RU; Anzor Kankulov, head of the Fashion department at the HSE University, and editor-in-chief of Black Square magazine; Anna Chernykh, curator of the Fashion Design course at the British Higher School of Art and Design, partner of the FRESHBLOOD project, head of the Design Workshops Center; Elena Davidyants, ex chief buyer of women's clothing at Mercury/TSUM for 15 years, founder of the Secret Space showroom; Elena Slavina, Director of women's clothing buying department at WW, TSUM, DLT, Mercury; Nikolay Konstantinov, CEO of Trend Island department store and founder of Telegraph department stores; Tatyana Belkevich, President of the Russian Association of Fashion Industry Participants (RAFI); Jurate Gurauskaite, Editor-in-chief of U MAGAZINE, and more. The full list of the Advisory Board can be found on the official event website.

Moscow Fashion Week serves as a platform for designers to showcase their artistic and business visions. It is an essential tool for the development of brands, allowing them to connect with their established audience and expand their customer base, as highlighted by Sergey Sysoev, founder and designer of the SERGEY SYSOEV brand.

Julia Dalakian, founder and designer of the JULIA DALAKIAN brand, emphasizes the significance of fashion shows as not only a means to introduce and promote designers but also as a tool for brand development and engagement with industry participants, from buyers to customers. Each detail, from location and set design to lighting and music, contributes to conveying the brand's unique identity and immersing the audience in its world.

Alena Akhmadullina, designer and founder of the Alena Akhmadullina brand, expresses the importance of participating in fashion events such as Moscow Fashion Week for strengthening local market presence and exploring international directions. Events like Moscow Fashion Week and BRICS+ Fashion Summit offer opportunities to gain media coverage, dress actresses from such promising countries as China and India, and establish partnerships with international buyers and organizations.

Fashion shows at Manege and VDNH

The invite-only Fashion shows during Moscow Fashion Week will be held at the Central Exhibition Hall Manege and will be visited by industry professionals, including brand clients, buyers, media personalities, and experts. Open shows for residents and guests of the city will take place at VDNH, providing an inclusive experience for fashion enthusiasts. With over 100 Russian and international designers expected to participate, the event promises a diverse and captivating showcase of fashion.

Market & B2B Showroom

Visitors to the event can look forward to an open market at the Central Exhibition Hall Manege, where they can browse and purchase clothing, footwear, accessories, and more. Additionally, a professional B2B showroom will be organized at the Central Exhibition Hall Manege, serving as a networking hub and facilitating strong business relationships between designers and buyers.

The Central Exhibition Hall Manege and Pavilion No. 75 at VDNH, part of the International RUSSIA EXPO, will be the main venues of the event, offering first-class facilities for the spectacular Moscow Fashion Week.

The second Moscow Fashion Week is to become the convergence of international fashion talent and industry experts. From breathtaking runway shows and a professional B2B showroom to an open Market and the World Fashion Shorts festival, this event is poised to leave a lasting impression on the global fashion scene.