The Sixth Day of Moscow Fashion Week
The Sixth Day of Moscow Fashion Week
21.03.2026
Photos: https://disk.360.yandex.ru/d/2wMhKIVBOamC-A
The final day of Moscow Fashion Week x GigaChat (#GigaFashionWeek), held at the Central Exhibition Hall ‘Manege’, brought together designers from Moscow, Saint Petersburg, and Vladivostok.
On the sixth day of the runway shows, folkloric references gave way to deconstruction, natural motifs to urban graphics, and preppy aesthetics to theatrical expression. Traditional codes dissolved into modern silhouettes, with classic shapes taking on new energy. The play of textures – ranging from light, semi-transparent fabrics to dense, structured materials – became the main tool for expression. At the same time, the VK Lecture Hall hosted discussions on the future of fashion and the transformation of the industry, while the GigaChat AI fitting room continued to blur the boundaries between the runway and real life, allowing attendees to try on trends from the new season.
Interviews continued in the on-site studio of the Moscow 24 TV channel. Socialites and celebrities filled the front-row seats, watching the latest collections by Russian designers. The official photography service for the event was provided by the Rodchenko Moscow School of Photography and Multimedia.
‘Made in Moscow’ Fashion Show (Moscow)
The collective fashion show within Moscow Fashion Week was held for the second time. The styling was once again led by Mischa and Kitty, who created over 50 looks composed of items from more than 35 local brands – representatives of small and medium-sized businesses participating in the ‘Made in Moscow’ project. Among them were clothing brands Kolesman, Lubovi, Triumvirate, Victoria Andreyanova, Masterpeace, Sveta Rodina, Vassa&Co, Solangel, Gapanovich, Granny's, Murmurizm, and many others, as well as bag and accessory designers Madame Chatelet, Pepfer, Svyazat, Création Pôle, and more. Fashion industry specialists attended the showcase, including TV presenter and buyer at Sauvage Group Liliya Rakh, stylist and TV host Lina Dembikova; fashion experts Aleksey Suharev, Maria Chervotkina, Alexandra Burimova, Anastasia Anisimova, Yana Koroed, and others. One of the standout looks was presented by Victoria Petrova, who served as a model for the showcase.
“When creating the looks for the collective showcase, we drew inspiration from our beloved city – Moscow – and its residents. Of course, we also keep an eye on what is happening on global runways. There wasn’t much time for preparation, but we worked efficiently – it took us about six hours to create the looks for the showcase. Our favorite look closed the event: a girl in a trench coat and feather boa, underneath which she wore beaded mini-shorts, walking in chunky boots while carrying heels in her bag, as if returning home at dawn after a party. Among the trending pieces, we focused on apron-style dresses and skinny, colorful scarves, incorporating them into several outfits. Beyond styling the showcase, we ourselves are fans of the work of Moscow designers,” said the concept creators and stylists Mischa and Kitty.
Photos: https://disk.360.yandex.ru/d/zH7mSE5HBmht1A
Sergey Sysoev (Moscow)
The new collection by Sergey Sysoev, presented at Moscow Fashion Week in the year marking the 30th anniversary of the brand, tells a story of dreams surrounding the revival of a family estate. Signature techniques that have become legendary for the fashion house – fitted silhouettes, decoration, and a black-and-white color palette – were showcased alongside a musical accompaniment that could be heard through the cracks in the walls and boarded-up windows. Long, flowing silk dresses evoke the opulent lives of the estate’s owners and their salon soirées. Plaster rosettes and other elements of decorative stucco were transformed into prints for the collection and adorned porcelain tableware from the ‘Magic Garden’ series. Marking the fifth anniversary of the collaboration between the Imperial Porcelain Factory and the Sergey Sysoev fashion house, the designer complemented the outfits with new china pieces. Key design elements included rustic floral appliqués and signature knitted textures. Fragments of broken necklaces appeared on jackets and dresses made of architectural lace. The textures of crumpled silk and tulle were layered under cashmere coats, while jacquard fabrics were also used in menswear, matching the luxury of the women’s pieces.
Photos: https://disk.360.yandex.ru/d/q79lPUEDI-VEAw
Putin Team x Red Machine (Moscow)
The collective show of the Putin Team Russia brand and Red Machine presented a collection that sets new standards in sports fashion. The runway featured comfortable sportswear looks, either in solid colors or adorned with bright prints and motivational slogans. The key shades of the collection were deep blue, pure white, and rich red.
Photos: https://disk.360.yandex.ru/d/dcTKpMqbVS3QQA
Sasha Kim (Moscow)
The Moscow-based brand Sasha Kim presented its spring-summer collection at Moscow Fashion Week, combining both adult and children’s lines. The collection was built around architectural silhouettes: fitted corsets, voluminous skirts, and balloon-shaped forms. The color palette ranged from sky blue and soft pink to creamy tones, accented with fuchsia, orange, and green. The main focus was on handcrafted details. A standout piece of the season was women’s leather trench coats in blue, black, and pink, featuring either fox fur trim or minimalist finishes.
Photos: https://disk.360.yandex.ru/d/LO4i_fr24gy36g
Leffers (Moscow)
The new Leffers collection was built around the fern motif. In Slavic mythology, it is a mystical symbol of luck, making it a faithful fashion ally on the runway, appearing across various parts of the garments. Floral motifs were developed by Leffers’ designers. Vibrant shades such as fuchsia, grassy green, gold, and sky blue added glamour to the outfits, while playful appliqués, floral patterns, statement belts, and oversized flower-shaped earrings provided a stylish finishing touch.
Photos: https://disk.360.yandex.ru/d/MA5eL-GaXS6pMA
Atelier Argear (Moscow)
As part of Moscow Fashion Week, the brand Atelier Argear presented an experimental collection. The lineup was built around asymmetrical silhouettes, decorative cracks, mushroom-shaped forms, and elements inspired by protective clothing and armor.
Photos: https://disk.360.yandex.ru/d/VX4rzIgtCQG-zA
IgorGulyaev (Saint Petersburg)
Closing the sixth day of Moscow Fashion Week, the brand IgorGulyaev presented the collection ‘In Your Arms’. Igor Gulyaev, the founder of the fashion house, drew inspiration from the theme of emotional closeness and the quiet strength inherent in human relationships. To convey a sense of protection and harmony, the creative director turned to fluid silhouettes, soft textures, and a muted color palette. Statement pieces included fur ushanka hats, headwear inspired by different eras, fluffy and accent capes, and 3D appliqués.
Photos: https://disk.360.yandex.ru/d/mcDyRhob9jytFQ
Surovaya (Moscow)
The brand Surovaya presented a collection imbued with a mystical, sea aura. Lara Surovaya, the fashion house’s designer, drew inspiration from myths about sirens. Textured materials evoked the movement of waves and the vastness of the ocean, light shades reflected sunbeams, and shimmering sequins alluded to fish scales. The lineup also featured shell-shaped tops embellished with oversized sequins and mesh layers draped over the outfits.
Photos: https://disk.360.yandex.ru/d/5rA6-v-gldIyyg
Alexander Varlakov (Vladivostok)
The Vladivostok-based brand Alexander Varlakov presented a striking ensemble of colors and prints. The collection featured unexpected color combinations – glittering sapphire with orange and dark olive, aquamarine with apple green, and plum purple with black. The colour palette also included monochromatic looks in rich shades: orange, scarlet, navy, and khaki. Prints ranged from polka dots to floral motifs.
Photos: https://disk.360.yandex.ru/d/zkBGt76GeV742w
Zlata Peczkowska (Moscow)
The founder of the eponymous brand, Zlata Peczkowska, presented a collection inspired by the harmony and diversity of nature. Its visual language is built on a play of textures: feathers, fringe, mesh, and semi-transparent fabrics are put together with thick materials, creating the effect of living, continuously shifting forms. Asymmetry, raw edges, and deconstruction emphasize themes of movement and growth. The colour palette combines soft pastel tones with dark accents, while silhouettes range from fitted to layered.
Photos: https://disk.360.yandex.ru/d/zDtnodad_MnnOA
Two Joy (Moscow)
The Two Joy collection fused elegant preppy classics with personal expression. Checks were paired with striped prints and relaxed cuts, while a cozy color palette was accented with energetic details: sailor caps with pom-poms, 1980s-inspired glasses, and colorful tights. At the heart of the collection was knitwear as a key wardrobe element: high-quality yarns and expressive textures created emotionally rich, distinctive looks. Both men’s and women’s silhouettes highlighted the versatility of the material and its ability to make a bold fashion statement.
Photos: https://disk.360.yandex.ru/d/MCK0Ws2xzbM-vQ
Arkhipova.Moscow (Moscow)
The brand Arkhipova.Moscow presented its new collection, ‘Forest Tale’, in the unique setting of the Yesenin Center museum. The event attracted not only fashion enthusiasts but also art lovers, transforming the museum into a stylish venue for the show. The collection’s prints reflected the richness of Russian nature and forests across the seasons, from the textures of birch bark and lush green moss to visual references to snowy veils and fluffy pine needles. Each piece was imbued with the spirit of nature, lending the show a unique atmosphere.
Photos: https://disk.360.yandex.ru/d/cf94rTzuYMsfRw
Institute of Arts of Kosygin University (Moscow)
The sixth day of Moscow Fashion Week opened with the showcase of the ‘Maslenitsa’ collection, created by the Department of Costume and Fashion Art at the Institute of Arts of Kosygin University. Students recreated the looks of four social classes: the nobility in European-style cuts, merchants in vibrant textures, practical townspeople, and peasants adorned with archaic ornaments. A visual metaphor for the show was provided by folkloric embroidered outfits transitioning into ashen-dark silhouettes – reminiscent of a smoldering Maslenitsa effigy.
Photos: https://disk.360.yandex.ru/d/wKx3h7A76GW3sw
B&D Institute of Business and Design (Moscow)
The student collection from the B&D Institute of Business and Design showcased a rich diversity of looks, shapes, and shades: deep dark tones flowed into bright color combinations, while asymmetry with avant-garde, distorted elements set the dynamic of the lineup. Designers wove numerous cultural codes into the fabrics – from details embroidered with munisto to men’s skirts referencing Scottish heritage. By reinterpreting historical garments, students analyzed past techniques, the evolution of materials, and garment construction technologies to create contemporary solutions oriented toward the future. The show concluded with pieces offering a theatrical reinterpretation of Russian DNA.
Photos: https://disk.360.yandex.ru/d/RMXZP5AiqQncQw
At the VK Lecture Hall, the following sessions took place: ‘Sport and Fashion: How Sportswear Becomes Part of Everyday Style’, ‘Skills Required for Tomorrow’s Fashion Specialist’, ‘From Idea to Runway: Strategy for Preparing a Collection for a Show’, ‘Portfolio vs. Diploma: What Matters More in Employment?’, ‘Fashion as an Interdisciplinary Field: Design, Technology, Culture’, and ‘The Future of the Fashion Industry: Development Scenarios’. Speakers included Vladimir Perepelkin, Sportmaster, leader of style direction and collaborations at Demix; Alexander Arutyunov, designer, formerly of Zarina and H&M; Natalya Bolmazova, CEO of HR agency Svoy HR, lecturer at BHSAD, HSE and Fashion Factory School; Anzor Kankulov, Head of Fashion programme at HSE; Anna Samoylova, Marketing Director at Valentin Yudashkin fashion house, Fashion Factory School expert; Olga Sysoeva, Associate Professor at the Costume Design Department of the Kosygin Institute of Design; Galina Kravchenko-Manyukova, Founder & CEO of K&PА / KRAVCHENKO & PARTNERS AGENCY; Anna Chernykh, curator of DPO ‘Clothing Design. PRO’ at BHSAD, Head of Project Studios, partner of Pro-Creative; Alexey Egorov, Rector and Chairman of the Academic Council at MHPI; Mikhail Levin, Director of the Moscow School of Contemporary Art, curator and artist; Olga Maliuga, Founder of Ivolga brand; Svetlana Rodina, designer of Sveta Rodina brand, trend analyst and stylist; Elena Khodorova, host, editor, and producer of the Fashion Factory School YouTube channel; Ismail Safiulov, former Director of Zara Moscow Okhotny Ryad, fashion industry professional with over 12 years of experience, personal stylist, Founder of Chiber_7, co-author of the projects Stylist Avylda, Made in Kazan, and the focus group LIFESTYLE; Liliya Rakh, leading Kazakh buyer, Founder of Sauvage Group, influencer and TV host; Ilya Vershinin, talent agent and casting director, co-founder of Viral Talent Management agency and Identikit casting bureau, author of the Telegram channel Ethics of the Uncanny Valley; Alena Akhmadullina, leading Russian designer, Founder of Alena Akhmadullina brand; Evgenia Plotnikova, media producer, VK Lecture Hall TechProsvet; Jurate Gurauskaite, Editor-in-Chief of U Magazine.
The lectures by leading experts from the VK Lecture Hall, as well as fashion shows by Russian and international designers, are available exclusively on the official Moscow Fashion Week VK Video channel.
The GigaChat AI fitting room operated throughout Moscow Fashion Week. This innovative space was Russia’s first neural network technology that allowed visitors to virtually try on collections that had not yet gone into production and were only set to debut on the runway. Visitors explored outfits from emerging designers’ collections by simply standing in front of a screen to see how the digital version of an exclusive look fit, and could take a photo in the unique photo zone.
The same technology was also accessible beyond the runway. GigaChat bot users across Russia could upload their photos and instantly enter a virtual fitting room. By sending a photo, the neural network showed how a chosen look from a Russian designer appeared on a specific person, giving an early preview of new-season trends. Sber served as the strategic partner of Moscow Fashion Week x GigaChat (#GigaFashionWeek).
The Moscow Fashion Week program included fashion shows by Russian and international designers, a Pop-Up Shop and Showroom organized jointly with the ‘Made in Moscow’ project, and the VK Lecture Hall featuring leading experts from the fashion industry.
Moscow Fashion Week general partner: Wildberries.
Official footwear partner: O'SHADE.
Official hair stylist: MONE salons and MONE Professional cosmetics brand.
The final day of Moscow Fashion Week x GigaChat (#GigaFashionWeek), held at the Central Exhibition Hall ‘Manege’, brought together designers from Moscow, Saint Petersburg, and Vladivostok.
On the sixth day of the runway shows, folkloric references gave way to deconstruction, natural motifs to urban graphics, and preppy aesthetics to theatrical expression. Traditional codes dissolved into modern silhouettes, with classic shapes taking on new energy. The play of textures – ranging from light, semi-transparent fabrics to dense, structured materials – became the main tool for expression. At the same time, the VK Lecture Hall hosted discussions on the future of fashion and the transformation of the industry, while the GigaChat AI fitting room continued to blur the boundaries between the runway and real life, allowing attendees to try on trends from the new season.
Interviews continued in the on-site studio of the Moscow 24 TV channel. Socialites and celebrities filled the front-row seats, watching the latest collections by Russian designers. The official photography service for the event was provided by the Rodchenko Moscow School of Photography and Multimedia.
‘Made in Moscow’ Fashion Show (Moscow)
The collective fashion show within Moscow Fashion Week was held for the second time. The styling was once again led by Mischa and Kitty, who created over 50 looks composed of items from more than 35 local brands – representatives of small and medium-sized businesses participating in the ‘Made in Moscow’ project. Among them were clothing brands Kolesman, Lubovi, Triumvirate, Victoria Andreyanova, Masterpeace, Sveta Rodina, Vassa&Co, Solangel, Gapanovich, Granny's, Murmurizm, and many others, as well as bag and accessory designers Madame Chatelet, Pepfer, Svyazat, Création Pôle, and more. Fashion industry specialists attended the showcase, including TV presenter and buyer at Sauvage Group Liliya Rakh, stylist and TV host Lina Dembikova; fashion experts Aleksey Suharev, Maria Chervotkina, Alexandra Burimova, Anastasia Anisimova, Yana Koroed, and others. One of the standout looks was presented by Victoria Petrova, who served as a model for the showcase.
“When creating the looks for the collective showcase, we drew inspiration from our beloved city – Moscow – and its residents. Of course, we also keep an eye on what is happening on global runways. There wasn’t much time for preparation, but we worked efficiently – it took us about six hours to create the looks for the showcase. Our favorite look closed the event: a girl in a trench coat and feather boa, underneath which she wore beaded mini-shorts, walking in chunky boots while carrying heels in her bag, as if returning home at dawn after a party. Among the trending pieces, we focused on apron-style dresses and skinny, colorful scarves, incorporating them into several outfits. Beyond styling the showcase, we ourselves are fans of the work of Moscow designers,” said the concept creators and stylists Mischa and Kitty.
Photos: https://disk.360.yandex.ru/d/zH7mSE5HBmht1A
Sergey Sysoev (Moscow)
The new collection by Sergey Sysoev, presented at Moscow Fashion Week in the year marking the 30th anniversary of the brand, tells a story of dreams surrounding the revival of a family estate. Signature techniques that have become legendary for the fashion house – fitted silhouettes, decoration, and a black-and-white color palette – were showcased alongside a musical accompaniment that could be heard through the cracks in the walls and boarded-up windows. Long, flowing silk dresses evoke the opulent lives of the estate’s owners and their salon soirées. Plaster rosettes and other elements of decorative stucco were transformed into prints for the collection and adorned porcelain tableware from the ‘Magic Garden’ series. Marking the fifth anniversary of the collaboration between the Imperial Porcelain Factory and the Sergey Sysoev fashion house, the designer complemented the outfits with new china pieces. Key design elements included rustic floral appliqués and signature knitted textures. Fragments of broken necklaces appeared on jackets and dresses made of architectural lace. The textures of crumpled silk and tulle were layered under cashmere coats, while jacquard fabrics were also used in menswear, matching the luxury of the women’s pieces.
Photos: https://disk.360.yandex.ru/d/q79lPUEDI-VEAw
Putin Team x Red Machine (Moscow)
The collective show of the Putin Team Russia brand and Red Machine presented a collection that sets new standards in sports fashion. The runway featured comfortable sportswear looks, either in solid colors or adorned with bright prints and motivational slogans. The key shades of the collection were deep blue, pure white, and rich red.
Photos: https://disk.360.yandex.ru/d/dcTKpMqbVS3QQA
Sasha Kim (Moscow)
The Moscow-based brand Sasha Kim presented its spring-summer collection at Moscow Fashion Week, combining both adult and children’s lines. The collection was built around architectural silhouettes: fitted corsets, voluminous skirts, and balloon-shaped forms. The color palette ranged from sky blue and soft pink to creamy tones, accented with fuchsia, orange, and green. The main focus was on handcrafted details. A standout piece of the season was women’s leather trench coats in blue, black, and pink, featuring either fox fur trim or minimalist finishes.
Photos: https://disk.360.yandex.ru/d/LO4i_fr24gy36g
Leffers (Moscow)
The new Leffers collection was built around the fern motif. In Slavic mythology, it is a mystical symbol of luck, making it a faithful fashion ally on the runway, appearing across various parts of the garments. Floral motifs were developed by Leffers’ designers. Vibrant shades such as fuchsia, grassy green, gold, and sky blue added glamour to the outfits, while playful appliqués, floral patterns, statement belts, and oversized flower-shaped earrings provided a stylish finishing touch.
Photos: https://disk.360.yandex.ru/d/MA5eL-GaXS6pMA
Atelier Argear (Moscow)
As part of Moscow Fashion Week, the brand Atelier Argear presented an experimental collection. The lineup was built around asymmetrical silhouettes, decorative cracks, mushroom-shaped forms, and elements inspired by protective clothing and armor.
Photos: https://disk.360.yandex.ru/d/VX4rzIgtCQG-zA
IgorGulyaev (Saint Petersburg)
Closing the sixth day of Moscow Fashion Week, the brand IgorGulyaev presented the collection ‘In Your Arms’. Igor Gulyaev, the founder of the fashion house, drew inspiration from the theme of emotional closeness and the quiet strength inherent in human relationships. To convey a sense of protection and harmony, the creative director turned to fluid silhouettes, soft textures, and a muted color palette. Statement pieces included fur ushanka hats, headwear inspired by different eras, fluffy and accent capes, and 3D appliqués.
Photos: https://disk.360.yandex.ru/d/mcDyRhob9jytFQ
Surovaya (Moscow)
The brand Surovaya presented a collection imbued with a mystical, sea aura. Lara Surovaya, the fashion house’s designer, drew inspiration from myths about sirens. Textured materials evoked the movement of waves and the vastness of the ocean, light shades reflected sunbeams, and shimmering sequins alluded to fish scales. The lineup also featured shell-shaped tops embellished with oversized sequins and mesh layers draped over the outfits.
Photos: https://disk.360.yandex.ru/d/5rA6-v-gldIyyg
Alexander Varlakov (Vladivostok)
The Vladivostok-based brand Alexander Varlakov presented a striking ensemble of colors and prints. The collection featured unexpected color combinations – glittering sapphire with orange and dark olive, aquamarine with apple green, and plum purple with black. The colour palette also included monochromatic looks in rich shades: orange, scarlet, navy, and khaki. Prints ranged from polka dots to floral motifs.
Photos: https://disk.360.yandex.ru/d/zkBGt76GeV742w
Zlata Peczkowska (Moscow)
The founder of the eponymous brand, Zlata Peczkowska, presented a collection inspired by the harmony and diversity of nature. Its visual language is built on a play of textures: feathers, fringe, mesh, and semi-transparent fabrics are put together with thick materials, creating the effect of living, continuously shifting forms. Asymmetry, raw edges, and deconstruction emphasize themes of movement and growth. The colour palette combines soft pastel tones with dark accents, while silhouettes range from fitted to layered.
Photos: https://disk.360.yandex.ru/d/zDtnodad_MnnOA
Two Joy (Moscow)
The Two Joy collection fused elegant preppy classics with personal expression. Checks were paired with striped prints and relaxed cuts, while a cozy color palette was accented with energetic details: sailor caps with pom-poms, 1980s-inspired glasses, and colorful tights. At the heart of the collection was knitwear as a key wardrobe element: high-quality yarns and expressive textures created emotionally rich, distinctive looks. Both men’s and women’s silhouettes highlighted the versatility of the material and its ability to make a bold fashion statement.
Photos: https://disk.360.yandex.ru/d/MCK0Ws2xzbM-vQ
Arkhipova.Moscow (Moscow)
The brand Arkhipova.Moscow presented its new collection, ‘Forest Tale’, in the unique setting of the Yesenin Center museum. The event attracted not only fashion enthusiasts but also art lovers, transforming the museum into a stylish venue for the show. The collection’s prints reflected the richness of Russian nature and forests across the seasons, from the textures of birch bark and lush green moss to visual references to snowy veils and fluffy pine needles. Each piece was imbued with the spirit of nature, lending the show a unique atmosphere.
Photos: https://disk.360.yandex.ru/d/cf94rTzuYMsfRw
Institute of Arts of Kosygin University (Moscow)
The sixth day of Moscow Fashion Week opened with the showcase of the ‘Maslenitsa’ collection, created by the Department of Costume and Fashion Art at the Institute of Arts of Kosygin University. Students recreated the looks of four social classes: the nobility in European-style cuts, merchants in vibrant textures, practical townspeople, and peasants adorned with archaic ornaments. A visual metaphor for the show was provided by folkloric embroidered outfits transitioning into ashen-dark silhouettes – reminiscent of a smoldering Maslenitsa effigy.
Photos: https://disk.360.yandex.ru/d/wKx3h7A76GW3sw
B&D Institute of Business and Design (Moscow)
The student collection from the B&D Institute of Business and Design showcased a rich diversity of looks, shapes, and shades: deep dark tones flowed into bright color combinations, while asymmetry with avant-garde, distorted elements set the dynamic of the lineup. Designers wove numerous cultural codes into the fabrics – from details embroidered with munisto to men’s skirts referencing Scottish heritage. By reinterpreting historical garments, students analyzed past techniques, the evolution of materials, and garment construction technologies to create contemporary solutions oriented toward the future. The show concluded with pieces offering a theatrical reinterpretation of Russian DNA.
Photos: https://disk.360.yandex.ru/d/RMXZP5AiqQncQw
At the VK Lecture Hall, the following sessions took place: ‘Sport and Fashion: How Sportswear Becomes Part of Everyday Style’, ‘Skills Required for Tomorrow’s Fashion Specialist’, ‘From Idea to Runway: Strategy for Preparing a Collection for a Show’, ‘Portfolio vs. Diploma: What Matters More in Employment?’, ‘Fashion as an Interdisciplinary Field: Design, Technology, Culture’, and ‘The Future of the Fashion Industry: Development Scenarios’. Speakers included Vladimir Perepelkin, Sportmaster, leader of style direction and collaborations at Demix; Alexander Arutyunov, designer, formerly of Zarina and H&M; Natalya Bolmazova, CEO of HR agency Svoy HR, lecturer at BHSAD, HSE and Fashion Factory School; Anzor Kankulov, Head of Fashion programme at HSE; Anna Samoylova, Marketing Director at Valentin Yudashkin fashion house, Fashion Factory School expert; Olga Sysoeva, Associate Professor at the Costume Design Department of the Kosygin Institute of Design; Galina Kravchenko-Manyukova, Founder & CEO of K&PА / KRAVCHENKO & PARTNERS AGENCY; Anna Chernykh, curator of DPO ‘Clothing Design. PRO’ at BHSAD, Head of Project Studios, partner of Pro-Creative; Alexey Egorov, Rector and Chairman of the Academic Council at MHPI; Mikhail Levin, Director of the Moscow School of Contemporary Art, curator and artist; Olga Maliuga, Founder of Ivolga brand; Svetlana Rodina, designer of Sveta Rodina brand, trend analyst and stylist; Elena Khodorova, host, editor, and producer of the Fashion Factory School YouTube channel; Ismail Safiulov, former Director of Zara Moscow Okhotny Ryad, fashion industry professional with over 12 years of experience, personal stylist, Founder of Chiber_7, co-author of the projects Stylist Avylda, Made in Kazan, and the focus group LIFESTYLE; Liliya Rakh, leading Kazakh buyer, Founder of Sauvage Group, influencer and TV host; Ilya Vershinin, talent agent and casting director, co-founder of Viral Talent Management agency and Identikit casting bureau, author of the Telegram channel Ethics of the Uncanny Valley; Alena Akhmadullina, leading Russian designer, Founder of Alena Akhmadullina brand; Evgenia Plotnikova, media producer, VK Lecture Hall TechProsvet; Jurate Gurauskaite, Editor-in-Chief of U Magazine.
The lectures by leading experts from the VK Lecture Hall, as well as fashion shows by Russian and international designers, are available exclusively on the official Moscow Fashion Week VK Video channel.
The GigaChat AI fitting room operated throughout Moscow Fashion Week. This innovative space was Russia’s first neural network technology that allowed visitors to virtually try on collections that had not yet gone into production and were only set to debut on the runway. Visitors explored outfits from emerging designers’ collections by simply standing in front of a screen to see how the digital version of an exclusive look fit, and could take a photo in the unique photo zone.
The same technology was also accessible beyond the runway. GigaChat bot users across Russia could upload their photos and instantly enter a virtual fitting room. By sending a photo, the neural network showed how a chosen look from a Russian designer appeared on a specific person, giving an early preview of new-season trends. Sber served as the strategic partner of Moscow Fashion Week x GigaChat (#GigaFashionWeek).
The Moscow Fashion Week program included fashion shows by Russian and international designers, a Pop-Up Shop and Showroom organized jointly with the ‘Made in Moscow’ project, and the VK Lecture Hall featuring leading experts from the fashion industry.
Moscow Fashion Week general partner: Wildberries.
Official footwear partner: O'SHADE.
Official hair stylist: MONE salons and MONE Professional cosmetics brand.