230 Brands from 11 Countries: Highlights of Moscow Fashion Week

Photo: https://disk.yandex.ru/d/-7-MMAokqh6qGQ

For the first time, this large-scale industry event gathered representatives from half of Russia's regions, as well as attendees from Brazil, China, Indonesia, Costa Rica, and other countries.

60 thousand residents and guests of the capital visited the shows of Moscow Fashion Week. Online broadcasts of the event have gathered over five million views, as announced by Natalya Sergunina, Deputy Moscow Mayor.

"More than 230 designers and brands from Russia and 10 friendly countries, including Brazil, China, Indonesia, Costa Rica, and the Republic of South Africa, showcased their collections," said Natalya Sergunina.

A large-scale industry event took place in the city from March 1 to March 8. For the first time, Moscow Fashion Week gathered industry representatives from half of the regions in our country. Brands from 48 cities participated in the shows, the work of the market and the showroom, including Astrakhan, Voronezh, Volgograd, Yekaterinburg, Ivanovo, Irkutsk, Medvezhegorsk, Rostov-on-Don, Tyumen, and Yakutsk.

Many designers drew inspiration from nature and the flavour of their homeland. For example, the designer from Kyzyl incorporated Tuvan motifs into their works, while the collection of a Yakut participant featured bright colours and natural fabrics alongside images of the Lena River.

Foreign colleagues participated in the program as part of bilateral agreements signed at the BRICS+ Fashion Summit.

The shows were held at the Central Exhibition Hall ‘Manege’ and at the International RUSSIA Expo in Pavilion No. 75 of VDNH. Over four thousand models showcased fashionable looks created by 140 stylists and 130 makeup artists.

At the Central Exhibition Hall ‘Manege’, visitors were introduced to the creations of 70 Russian and 13 foreign designers. At VDNH, attendees had the opportunity to see the works of not only professionals but also students from Russian fashion schools, such as National Institute of Design, the Kosygin Russian State University, Moscow Art and Industrial Institute, and Online Academy of Branding and Design METRICS.

The event was attended by renowned personalities such as Italian actress Ornella Muti, her daughter, singer, and model Naike Rivelli, as well as Hollywood blockbuster star Lily Ji. Foreign guests left not only with souvenirs and memories but also with clothing, shoes, and accessories made in Russia.

Journalists from 19 countries, including Serbia, the United Arab Emirates, India, Turkey and Morocco, came to cover Moscow Fashion Week.

Thanks to the market's work, 69 Russian brands were able to broaden their audience and attract customers from different parts of the country. Additionally, another 38 local and 12 foreign industry representatives showcased their products in the showroom. Many of them successfully formed new connections, boosted sales, and engaged in negotiations with potential partners. According to preliminary data, the volume of transactions amounted to approximately 150 million rubles.

39 industry professionals participated in the educational program as speakers. Key topics covered in the lectures and discussions included the history of national costume, trend forecasting, the use of artificial intelligence in the industry, cultural codes, and characteristics of consumer markets in other countries.

During Moscow Fashion Week, the ARTPLAY Design Center hosted the second edition of the World Fashion Shorts film festival, showcasing 62 films on the screens.

The event is organized by the Fashion Fund with the support of the Moscow Government.