From Siberian Cyberpunk to Rococo: Highlights from Day Two of Moscow Fashion Week
From Siberian Cyberpunk to Rococo: Highlights from Day Two of Moscow Fashion Week
28.09.2026
Photos: https://disk.360.yandex.ru/d/N7ZmVMxY79HCXA
The September 27 schedule at Moscow Fashion Week featured emerging designers, Russian brands with an established signature style, and international participants. Their collections drew inspiration from a wide range of sources, from art and local culture to seemingly mundane everyday observations.
The second day of Moscow Fashion Week was defined by striking stylistic contrasts. Siberia met cyberpunk, Veliky Ustyug met futurism, Indian fashion was reimagined without a single sari, and 18th-century France took on the look of boudoir lingerie. One collection even drew its inspiration from a frozen puddle. So many different stories unfolded on the runway in a single day that all you wanted was to keep watching.
The Pop-Up Shop, co-organised with the Made in Moscow project, continues to operate at the “Manege”, where more than 90 brands are represented. On the second day, the lecture hall hosted six career guidance sessions, including a public talk on contemporary fashion journalism by MSU graduates, a lecture by the National Institute of Design on digitalisation in fashion, and a session by the Higher School of Economics on designer education. Selected recordings of the sessions from the Moscow Fashion Week lecture hall will be available in the Lecture Hall VK community. Users of the platform can watch presentations by business program participants at their convenience and explore current topics and expert perspectives from across the fashion industry.
The venue also features an AI fitting room powered by GigaChat, a neural network. The project has entered a new phase of development, with the technology moving beyond consumption towards creation. It is now integrated into the Giga-Art competition, bringing together digital heritage – fairytale imagery from Russian culture reimagined by participants using GigaChat – and the physical runway, where models present real-life collections in the Russian Fairy Tales show. The result is a unique experience for every guest, who gets the chance to step into the shoes of the protagonist of a fashion fairytale. Sber is the strategic partner of Moscow Fashion Week.
The Moscow 24 TV channel's on-site studio continues to broadcast interviews with designers and celebrities. Its guests have included Tatyana Bramaretskaya, designer of the Brand Brama label from Komsomolsk-on-Amur, and actor Sergey Goroshko. The front rows at Russian designers' shows were filled with celebrities and influencers, including actresses Ekaterina Volkova, Vilma Kutaviciute and Yasmin Andreeva, among many others. The official photography team of Moscow Fashion Week is the Rodchenko Moscow School of Photography and Multimedia.
Murmansk-based brand Gapanovich brought the second day of Moscow Fashion Week to a close. The collection, Weathered Light, draws on ammonites and the traces time leaves on materials. This inspiration is reflected in asymmetrical draping, shell-like forms, oversized sequins, fringe, washed cotton and fabrics with a sun-faded finish. The Yelets lace deserves special attention: here, it is incorporated into the construction of the garments rather than used as a decorative addition. After a vibrant day, the collection provided a quiet yet remarkably precise finale. “This is the most professional platform for local designers and brands that have already carved out a niche for themselves. [...] Before and after Moscow Fashion Week, I had two different creative lives. For me, it means growth and experience. My brand and its structure are evolving, the team is expanding, and I am gaining a clearer understanding that this is both a business and a creative endeavour,” said the brand's founder, Alexandra Gapanovich.
Photos: https://disk.360.yandex.ru/d/jaDv5TUzqfeUqw
The Moscow-based Bitte_Ruhe is once again mixing things that don’t seem like they should go together—but do, and even thrive. Sequins go with anoraks, lace with cotton long-sleeved tops, fleece with minis. The season’s big news is red. The show opened with a scarlet fur coat paired with powder-pink trousers, and that alone was enough to give the familiar pastel palette a fresh feel.
“Moscow Fashion Week is always a special event for us, one that inevitably leaves its mark on the brand, because it is the largest and most eagerly anticipated event for every brand. It is a chance to take a step back and see your brand from the outside, appreciate the results of your own hard work and that of your team, and savour the moment,” said Ksenia Kudryashova, designer at Bitte_Ruhe.
Photos: https://disk.360.yandex.ru/d/hdb8JlCaWNLjgA
In the collection of Oleg Levitskiy (Krasnodar), everything revolved around the feeling of a garment that had already lived several lives. ‘Relic’ looked as though the clothes had been taken out of an old trunk and left largely untouched. The silhouettes were slightly askew, the fabrics seemed faded, and the creases looked entirely natural. Wool was paired with gauze, lace was scorched, and the palette ranged from black and grey to burgundy and the colour of old burlap. A highly tactile collection that rewards a closer look. “Our brand is well known in southern Russia and has also built a loyal customer base in Moscow, St Petersburg and other major cities. We have seen good results at Fashion Week: buyers like our brand, and we have signed contracts. We have also expanded, and today you can discover our brand at a showroom in Moscow. This is a major achievement for us, largely thanks to the recognition we have gained through participating in Moscow Fashion Week. We also regularly receive offers from various concept stores in cities across Russia,” said Oleg Levitskiy, designer of the brand.
Photos: https://disk.360.yandex.ru/d/Ye9yI43BW5bPrw
With Brand Brama (Komsomolsk-on-Amur), the mood shifted in an instant. Voluminous quilted bombers, cargo trousers, long webbing straps and woollen coats looked as though characters from a cyberpunk film had stepped out onto the streets of a big city. The collection’s colour palette ranged from vivid pinks to deep blacks. The collection Monochrome Amur was loud, at times almost audacious – and that was precisely what made it memorable. “Being selected for Moscow Fashion Week is a great honour, especially when you come from the Far East. Getting into Moscow Fashion Week is an explosion of excitement, like flying into space. Over the past year, I think my sales, advertising reach and everything else have grown threefold, all thanks to Moscow Fashion Week. And, of course, earlier this month, Moscow Fashion Week gave me the opportunity to come to Beijing for China Fashion Week. I couldn't be more thrilled,” said Tatyana Bramaretskaya, designer at Brand Brama.
Photos: https://disk.360.yandex.ru/d/HC2ZmLknFb9sFw
The program opened with the Project ‘Designer. Made in Siberia’ (Novosibirsk), which brings emerging and established designers together on the same runway. There was no straightforward interpretation of ethnography: Buryat-Mongolian motifs collided with cyberpunk, fur was paired with lightweight dresses and sequins, and traditional patterns took on three-dimensional form. These designs offered a different take on the North, far removed from the expected imagery of harsh conditions and severe weather. A crown of rays worn by one of the models took the collection even further from snow and cold, towards an almost pagan sun. “Moscow Fashion Week is, of course, a major step forward for small independent brands, and it is also a great way for established labels such as Ianis Chamalidy and Alena Akhmadulina to make their mark. I attended the previous Moscow Fashion Week as a volunteer, and that was a wonderful experience for me. [...] Having participation in Moscow Fashion Week on my CV will be a great advantage when applying for jobs. I would definitely like to present my own label one day, with not just five models but 40 or 50, and grow it into a major brand. My collection explores Buryat patterns and how they can be transformed from two-dimensional motifs into three-dimensional forms. Taking part in Moscow Fashion Week is a tremendous source of pride for me. I never imagined that my small collection of just five looks would be featured at such a major event,” said Viktoria Molonova, a designer participating in the Project ‘Designer. Made in Siberia’.
Photos: https://disk.360.yandex.ru/d/OKcMX52AxsHTmA
The Institute of Arts at the Kosygin State University of Russia (Moscow) also began its show on a restrained note, but recognisable Russian motifs gradually took over the runway. Grey and white looks gave way to red, kokoshniks and sarafans appeared, and the show culminated in Legends of Veliky Ustyug, a collaborative collection by the department and Ded Moroz JSC. The most compelling aspect was seeing familiar elements of traditional folk costume shed their museum-like associations and take on a new role in contemporary silhouettes.
Photos: https://disk.360.yandex.ru/d/6uB62oaVweERcA
Black Crown Label (UK) brought 70 looks to Moscow, inspired by 70 musical compositions by Iraqi musician Naseer Shamma. The collection featured long kimono-like dresses, rhinestones, oversized belts and theatrical hemlines. The garments were at their best in motion.
“Russia is a market I would be proud to explore for Black Crown Label. This visit has encouraged me to learn more about its customers and to build the right relationships with experienced local advisers and partners. My ambition is to establish a lasting presence here, and I would be delighted if the brand’s first official boutique could one day open in Russia. I hope this show marks the beginning of that journey,” said Nohad Al Samarrie, designer and founder of Black Crown Label.
Photos: https://disk.360.yandex.ru/d/QDjuRNDes9V1Ew
Kanika Goyal brought Indian label KGL to Moscow, presented by the Fashion Design Council of India. The brand boasts a star-studded fan base, including everyone from Priyanka Chopra to M.I.A. In her Arc Echo collection, the designer explores the effect of déjà vu: woven denim, hybrid jackets, mosaic knitwear and bold colour combinations seem to come together from fragments of memory. The result is a vibrant, graphic collection that captures India's distinctive feel for colour without resorting to folkloric references. “This is my first time here, and I've been backstage since this morning. Everything I've seen from other designers looks wonderful. The scale is simply incredible. And the potential is enormous: emerging talents, including those from India, now have plenty of opportunities to present their collections on the global stage, and Moscow Fashion Week is one of them,” said Kanika Goyal, founder and designer of KGL.
“The Fashion Design Council of India (FDCI)'s collaboration with Moscow Fashion Week has been hugely beneficial for the fashion industry. We look forward each year to welcoming Russian Designers who are a big hit with their creations on the runway in New Delhi and Mumbai,” commented Sunil Sethi, Chairman of the Fashion Design Council of India (FDCI).
Photos: https://disk.360.yandex.ru/d/7brKWawahGAdTA
The show by s e n sus (Irkutsk) brought a sudden chill to the runway. Victoria Istomina and Alyona Gulenko dedicated their collection to water and its different states. Translucent dresses evoked vapour, rigid shapes suggested ice, while glass details and jewellery by Irkutsk-based brand Bright Me added a touch of sparkle. White, turquoise and transparent masks worn by the models made the theme immediately recognisable. The most successful pieces were those in which water influenced not just the mood but the actual cut of the garments. “This is our first time participating in Moscow Fashion Week. All our expectations ahead of the show have been met – we have already received offers of collaboration, including requests to rent runway looks for photo shoots. Our brand awareness and sales have also increased,” said Victoria Istomina, designer at s e n sus.
Photos: https://disk.360.yandex.ru/d/56xe0fscmPmrqQ
Moscow-based Edder demonstrated how a subtle shift in the signature style can refresh a brand without compromising its identity. For the first time, its SS’27 collection included a cruise line: suits became looser, shirts more relaxed, and womenswear more fluid. The brand neither ventured into beachwear nor softened its aesthetic beyond recognition. It simply let in more air. “Participating in Moscow Fashion Week has been an important milestone in Edder's growth and an opportunity to take our engagement with the industry and professional community to a new level. The show allowed us to present the brand to a wider audience and attract attention from buyers, stylists, media and potential partners. We particularly value the fact that taking part in Moscow Fashion Week has helped strengthen Edder's positioning as a Russian brand with its own aesthetic, production facilities and commitment to quality. The show also provided a platform for testing new ideas and collections: we saw how the professional community responded and gained additional motivation to develop our designs and experiment with shapes. Following Moscow Fashion Week, Edder has established new business contacts and opened up opportunities for further collaboration. For us, this is more than just a fashion show – it is a tool for growing the brand and reaching a broader professional market,” said Svetlana Tkachyova, designer at Edder.
Photos: https://disk.360.yandex.ru/d/aMw8Ia34nZmQ1A
Moscow-based SOL Selivanova Olga created its collection in collaboration with artist Adele Levitova. The starting point was her painting ‘Flights in a Waking Life’, although the image itself was rarely transferred directly onto the garments. What remained from the original artwork was its color and sense of movement. Bright blouses, bombers, dresses, long fringes and shimmering threads made a particularly strong impression on the runway, where the clothes came alive with every movement of the models.
According to the designer, participating in an event as large-scale as Moscow Fashion Week gives brands a powerful boost for growth: “Moscow Fashion Week certainly helps brands establish a solid foundation. It is easier for both clients and consumers to engage with and recognise Russian manufacturers when they receive such strong support through a platform like this. I think the event makes it much easier for brands to connect with their audiences.”
Photos: https://disk.360.yandex.ru/d/oHYjoJOeIhukQg
Kartashova (Kemerovo) travelled back to 18th-century France. The Boudoir collection featured corsets, lace, sheer dresses, voluminous skirts, fur collars and plenty of Rococo influences. Yet the most compelling looks were those that reinterpreted historical references: a corset became part of a contemporary outfit, lingerie-inspired layers were brought to the surface, and ruffles stopped short of turning the garments into ball gowns. Marie Antoinette, reimagined for the modern world.
The designer emphasises that participating in Moscow Fashion Week has been a defining moment for the brand: “Moscow Fashion Week has made my brand more recognisable. I want to point out that I'm from Kemerovo – if you're not familiar with it, it's a very long way from Moscow. For me, this is a fantastic opportunity to make myself known and tell people about my work. Moscow Fashion Week is the best platform for bringing together fashion industry professionals. It is the most important platform for building brand awareness and prestige: people start to see your brand differently, and it takes you to another level. After Fashion Week, I signed contracts with major stores where I now sell my clothing.”
Photos: https://disk.360.yandex.ru/d/xvRv_hs54ABg7A
Anna Kropotova (Rostov-on-Don) found inspiration literally beneath her feet – in a frozen puddle. Cracks in the ice were translated into crinkled textures, transparent silicone, organza and chiffon. The collection featured generous volumes, multiple layers and sheer fabrics. Some dresses looked as though the ice had frozen mid-motion. One of the day's simplest references also proved to be one of the truest.
The designer notes that this year has brought the brand several opportunities at once: “This year, we were selected for both the pop-up shop and the fashion show. We're waiting to see what comes next. We've already made sales: customers bought pieces straight after the show. It's really good – truly wonderful.”
Photos: https://disk.360.yandex.ru/d/54ynY3u7na0Nrg
Recordings of 81 fashion shows by Russian and international designers, along with 10 lectures from the Moscow Fashion Week lecture hall, will be available on RUTUBE. Users of the platform will be able to revisit the key events of Moscow Fashion Week, discover designers' collections and explore the event's lecture program.
The international BRICS+ Fashion Summit takes place from September 28 to 30 at the Zaryadye Concert Hall. It brings together industry experts from more than 60 countries, while the business program focuses on new market trends, support for local brands and attracting investment, the role of traditional crafts and cultural heritage in contemporary fashion, and the use of artificial intelligence. Registration for the BRICS+ Fashion Summit sessions is available via the event’s official website.
Sber is the strategic partner of Moscow Fashion Week and the BRICS+ Fashion Summit.
The GigaChat neural network is the technology partner of Moscow Fashion Week and the BRICS+ Fashion Summit.
Wildberries is the general partner of Moscow Fashion Week and the BRICS+ Fashion Summit.
More content from Moscow Fashion Week and the BRICS+ Fashion Summit is available on the event’s official Wibes account, an event partner, as well as via the hashtags #MoscowFashionWeek and #BRICSFashionSummit.
ICE PROFESSIONAL by NATURA SIBERICA is the official hair stylist of Moscow Fashion Week.
The September 27 schedule at Moscow Fashion Week featured emerging designers, Russian brands with an established signature style, and international participants. Their collections drew inspiration from a wide range of sources, from art and local culture to seemingly mundane everyday observations.
The second day of Moscow Fashion Week was defined by striking stylistic contrasts. Siberia met cyberpunk, Veliky Ustyug met futurism, Indian fashion was reimagined without a single sari, and 18th-century France took on the look of boudoir lingerie. One collection even drew its inspiration from a frozen puddle. So many different stories unfolded on the runway in a single day that all you wanted was to keep watching.
The Pop-Up Shop, co-organised with the Made in Moscow project, continues to operate at the “Manege”, where more than 90 brands are represented. On the second day, the lecture hall hosted six career guidance sessions, including a public talk on contemporary fashion journalism by MSU graduates, a lecture by the National Institute of Design on digitalisation in fashion, and a session by the Higher School of Economics on designer education. Selected recordings of the sessions from the Moscow Fashion Week lecture hall will be available in the Lecture Hall VK community. Users of the platform can watch presentations by business program participants at their convenience and explore current topics and expert perspectives from across the fashion industry.
The venue also features an AI fitting room powered by GigaChat, a neural network. The project has entered a new phase of development, with the technology moving beyond consumption towards creation. It is now integrated into the Giga-Art competition, bringing together digital heritage – fairytale imagery from Russian culture reimagined by participants using GigaChat – and the physical runway, where models present real-life collections in the Russian Fairy Tales show. The result is a unique experience for every guest, who gets the chance to step into the shoes of the protagonist of a fashion fairytale. Sber is the strategic partner of Moscow Fashion Week.
The Moscow 24 TV channel's on-site studio continues to broadcast interviews with designers and celebrities. Its guests have included Tatyana Bramaretskaya, designer of the Brand Brama label from Komsomolsk-on-Amur, and actor Sergey Goroshko. The front rows at Russian designers' shows were filled with celebrities and influencers, including actresses Ekaterina Volkova, Vilma Kutaviciute and Yasmin Andreeva, among many others. The official photography team of Moscow Fashion Week is the Rodchenko Moscow School of Photography and Multimedia.
Murmansk-based brand Gapanovich brought the second day of Moscow Fashion Week to a close. The collection, Weathered Light, draws on ammonites and the traces time leaves on materials. This inspiration is reflected in asymmetrical draping, shell-like forms, oversized sequins, fringe, washed cotton and fabrics with a sun-faded finish. The Yelets lace deserves special attention: here, it is incorporated into the construction of the garments rather than used as a decorative addition. After a vibrant day, the collection provided a quiet yet remarkably precise finale. “This is the most professional platform for local designers and brands that have already carved out a niche for themselves. [...] Before and after Moscow Fashion Week, I had two different creative lives. For me, it means growth and experience. My brand and its structure are evolving, the team is expanding, and I am gaining a clearer understanding that this is both a business and a creative endeavour,” said the brand's founder, Alexandra Gapanovich.
Photos: https://disk.360.yandex.ru/d/jaDv5TUzqfeUqw
The Moscow-based Bitte_Ruhe is once again mixing things that don’t seem like they should go together—but do, and even thrive. Sequins go with anoraks, lace with cotton long-sleeved tops, fleece with minis. The season’s big news is red. The show opened with a scarlet fur coat paired with powder-pink trousers, and that alone was enough to give the familiar pastel palette a fresh feel.
“Moscow Fashion Week is always a special event for us, one that inevitably leaves its mark on the brand, because it is the largest and most eagerly anticipated event for every brand. It is a chance to take a step back and see your brand from the outside, appreciate the results of your own hard work and that of your team, and savour the moment,” said Ksenia Kudryashova, designer at Bitte_Ruhe.
Photos: https://disk.360.yandex.ru/d/hdb8JlCaWNLjgA
In the collection of Oleg Levitskiy (Krasnodar), everything revolved around the feeling of a garment that had already lived several lives. ‘Relic’ looked as though the clothes had been taken out of an old trunk and left largely untouched. The silhouettes were slightly askew, the fabrics seemed faded, and the creases looked entirely natural. Wool was paired with gauze, lace was scorched, and the palette ranged from black and grey to burgundy and the colour of old burlap. A highly tactile collection that rewards a closer look. “Our brand is well known in southern Russia and has also built a loyal customer base in Moscow, St Petersburg and other major cities. We have seen good results at Fashion Week: buyers like our brand, and we have signed contracts. We have also expanded, and today you can discover our brand at a showroom in Moscow. This is a major achievement for us, largely thanks to the recognition we have gained through participating in Moscow Fashion Week. We also regularly receive offers from various concept stores in cities across Russia,” said Oleg Levitskiy, designer of the brand.
Photos: https://disk.360.yandex.ru/d/Ye9yI43BW5bPrw
With Brand Brama (Komsomolsk-on-Amur), the mood shifted in an instant. Voluminous quilted bombers, cargo trousers, long webbing straps and woollen coats looked as though characters from a cyberpunk film had stepped out onto the streets of a big city. The collection’s colour palette ranged from vivid pinks to deep blacks. The collection Monochrome Amur was loud, at times almost audacious – and that was precisely what made it memorable. “Being selected for Moscow Fashion Week is a great honour, especially when you come from the Far East. Getting into Moscow Fashion Week is an explosion of excitement, like flying into space. Over the past year, I think my sales, advertising reach and everything else have grown threefold, all thanks to Moscow Fashion Week. And, of course, earlier this month, Moscow Fashion Week gave me the opportunity to come to Beijing for China Fashion Week. I couldn't be more thrilled,” said Tatyana Bramaretskaya, designer at Brand Brama.
Photos: https://disk.360.yandex.ru/d/HC2ZmLknFb9sFw
The program opened with the Project ‘Designer. Made in Siberia’ (Novosibirsk), which brings emerging and established designers together on the same runway. There was no straightforward interpretation of ethnography: Buryat-Mongolian motifs collided with cyberpunk, fur was paired with lightweight dresses and sequins, and traditional patterns took on three-dimensional form. These designs offered a different take on the North, far removed from the expected imagery of harsh conditions and severe weather. A crown of rays worn by one of the models took the collection even further from snow and cold, towards an almost pagan sun. “Moscow Fashion Week is, of course, a major step forward for small independent brands, and it is also a great way for established labels such as Ianis Chamalidy and Alena Akhmadulina to make their mark. I attended the previous Moscow Fashion Week as a volunteer, and that was a wonderful experience for me. [...] Having participation in Moscow Fashion Week on my CV will be a great advantage when applying for jobs. I would definitely like to present my own label one day, with not just five models but 40 or 50, and grow it into a major brand. My collection explores Buryat patterns and how they can be transformed from two-dimensional motifs into three-dimensional forms. Taking part in Moscow Fashion Week is a tremendous source of pride for me. I never imagined that my small collection of just five looks would be featured at such a major event,” said Viktoria Molonova, a designer participating in the Project ‘Designer. Made in Siberia’.
Photos: https://disk.360.yandex.ru/d/OKcMX52AxsHTmA
The Institute of Arts at the Kosygin State University of Russia (Moscow) also began its show on a restrained note, but recognisable Russian motifs gradually took over the runway. Grey and white looks gave way to red, kokoshniks and sarafans appeared, and the show culminated in Legends of Veliky Ustyug, a collaborative collection by the department and Ded Moroz JSC. The most compelling aspect was seeing familiar elements of traditional folk costume shed their museum-like associations and take on a new role in contemporary silhouettes.
Photos: https://disk.360.yandex.ru/d/6uB62oaVweERcA
Black Crown Label (UK) brought 70 looks to Moscow, inspired by 70 musical compositions by Iraqi musician Naseer Shamma. The collection featured long kimono-like dresses, rhinestones, oversized belts and theatrical hemlines. The garments were at their best in motion.
“Russia is a market I would be proud to explore for Black Crown Label. This visit has encouraged me to learn more about its customers and to build the right relationships with experienced local advisers and partners. My ambition is to establish a lasting presence here, and I would be delighted if the brand’s first official boutique could one day open in Russia. I hope this show marks the beginning of that journey,” said Nohad Al Samarrie, designer and founder of Black Crown Label.
Photos: https://disk.360.yandex.ru/d/QDjuRNDes9V1Ew
Kanika Goyal brought Indian label KGL to Moscow, presented by the Fashion Design Council of India. The brand boasts a star-studded fan base, including everyone from Priyanka Chopra to M.I.A. In her Arc Echo collection, the designer explores the effect of déjà vu: woven denim, hybrid jackets, mosaic knitwear and bold colour combinations seem to come together from fragments of memory. The result is a vibrant, graphic collection that captures India's distinctive feel for colour without resorting to folkloric references. “This is my first time here, and I've been backstage since this morning. Everything I've seen from other designers looks wonderful. The scale is simply incredible. And the potential is enormous: emerging talents, including those from India, now have plenty of opportunities to present their collections on the global stage, and Moscow Fashion Week is one of them,” said Kanika Goyal, founder and designer of KGL.
“The Fashion Design Council of India (FDCI)'s collaboration with Moscow Fashion Week has been hugely beneficial for the fashion industry. We look forward each year to welcoming Russian Designers who are a big hit with their creations on the runway in New Delhi and Mumbai,” commented Sunil Sethi, Chairman of the Fashion Design Council of India (FDCI).
Photos: https://disk.360.yandex.ru/d/7brKWawahGAdTA
The show by s e n sus (Irkutsk) brought a sudden chill to the runway. Victoria Istomina and Alyona Gulenko dedicated their collection to water and its different states. Translucent dresses evoked vapour, rigid shapes suggested ice, while glass details and jewellery by Irkutsk-based brand Bright Me added a touch of sparkle. White, turquoise and transparent masks worn by the models made the theme immediately recognisable. The most successful pieces were those in which water influenced not just the mood but the actual cut of the garments. “This is our first time participating in Moscow Fashion Week. All our expectations ahead of the show have been met – we have already received offers of collaboration, including requests to rent runway looks for photo shoots. Our brand awareness and sales have also increased,” said Victoria Istomina, designer at s e n sus.
Photos: https://disk.360.yandex.ru/d/56xe0fscmPmrqQ
Moscow-based Edder demonstrated how a subtle shift in the signature style can refresh a brand without compromising its identity. For the first time, its SS’27 collection included a cruise line: suits became looser, shirts more relaxed, and womenswear more fluid. The brand neither ventured into beachwear nor softened its aesthetic beyond recognition. It simply let in more air. “Participating in Moscow Fashion Week has been an important milestone in Edder's growth and an opportunity to take our engagement with the industry and professional community to a new level. The show allowed us to present the brand to a wider audience and attract attention from buyers, stylists, media and potential partners. We particularly value the fact that taking part in Moscow Fashion Week has helped strengthen Edder's positioning as a Russian brand with its own aesthetic, production facilities and commitment to quality. The show also provided a platform for testing new ideas and collections: we saw how the professional community responded and gained additional motivation to develop our designs and experiment with shapes. Following Moscow Fashion Week, Edder has established new business contacts and opened up opportunities for further collaboration. For us, this is more than just a fashion show – it is a tool for growing the brand and reaching a broader professional market,” said Svetlana Tkachyova, designer at Edder.
Photos: https://disk.360.yandex.ru/d/aMw8Ia34nZmQ1A
Moscow-based SOL Selivanova Olga created its collection in collaboration with artist Adele Levitova. The starting point was her painting ‘Flights in a Waking Life’, although the image itself was rarely transferred directly onto the garments. What remained from the original artwork was its color and sense of movement. Bright blouses, bombers, dresses, long fringes and shimmering threads made a particularly strong impression on the runway, where the clothes came alive with every movement of the models.
According to the designer, participating in an event as large-scale as Moscow Fashion Week gives brands a powerful boost for growth: “Moscow Fashion Week certainly helps brands establish a solid foundation. It is easier for both clients and consumers to engage with and recognise Russian manufacturers when they receive such strong support through a platform like this. I think the event makes it much easier for brands to connect with their audiences.”
Photos: https://disk.360.yandex.ru/d/oHYjoJOeIhukQg
Kartashova (Kemerovo) travelled back to 18th-century France. The Boudoir collection featured corsets, lace, sheer dresses, voluminous skirts, fur collars and plenty of Rococo influences. Yet the most compelling looks were those that reinterpreted historical references: a corset became part of a contemporary outfit, lingerie-inspired layers were brought to the surface, and ruffles stopped short of turning the garments into ball gowns. Marie Antoinette, reimagined for the modern world.
The designer emphasises that participating in Moscow Fashion Week has been a defining moment for the brand: “Moscow Fashion Week has made my brand more recognisable. I want to point out that I'm from Kemerovo – if you're not familiar with it, it's a very long way from Moscow. For me, this is a fantastic opportunity to make myself known and tell people about my work. Moscow Fashion Week is the best platform for bringing together fashion industry professionals. It is the most important platform for building brand awareness and prestige: people start to see your brand differently, and it takes you to another level. After Fashion Week, I signed contracts with major stores where I now sell my clothing.”
Photos: https://disk.360.yandex.ru/d/xvRv_hs54ABg7A
Anna Kropotova (Rostov-on-Don) found inspiration literally beneath her feet – in a frozen puddle. Cracks in the ice were translated into crinkled textures, transparent silicone, organza and chiffon. The collection featured generous volumes, multiple layers and sheer fabrics. Some dresses looked as though the ice had frozen mid-motion. One of the day's simplest references also proved to be one of the truest.
The designer notes that this year has brought the brand several opportunities at once: “This year, we were selected for both the pop-up shop and the fashion show. We're waiting to see what comes next. We've already made sales: customers bought pieces straight after the show. It's really good – truly wonderful.”
Photos: https://disk.360.yandex.ru/d/54ynY3u7na0Nrg
Recordings of 81 fashion shows by Russian and international designers, along with 10 lectures from the Moscow Fashion Week lecture hall, will be available on RUTUBE. Users of the platform will be able to revisit the key events of Moscow Fashion Week, discover designers' collections and explore the event's lecture program.
The international BRICS+ Fashion Summit takes place from September 28 to 30 at the Zaryadye Concert Hall. It brings together industry experts from more than 60 countries, while the business program focuses on new market trends, support for local brands and attracting investment, the role of traditional crafts and cultural heritage in contemporary fashion, and the use of artificial intelligence. Registration for the BRICS+ Fashion Summit sessions is available via the event’s official website.
Sber is the strategic partner of Moscow Fashion Week and the BRICS+ Fashion Summit.
The GigaChat neural network is the technology partner of Moscow Fashion Week and the BRICS+ Fashion Summit.
Wildberries is the general partner of Moscow Fashion Week and the BRICS+ Fashion Summit.
More content from Moscow Fashion Week and the BRICS+ Fashion Summit is available on the event’s official Wibes account, an event partner, as well as via the hashtags #MoscowFashionWeek and #BRICSFashionSummit.
ICE PROFESSIONAL by NATURA SIBERICA is the official hair stylist of Moscow Fashion Week.