Moscow Fashion Week: 10 Made in Moscow Brands to Watch

Photos: https://disk.360.yandex.ru/d/Kii0N-1AUretxQ

On September 29, the Central Exhibition Hall “Manege” hosted a joint fashion show featuring participants of the ‘Made in Moscow’ project as part of Moscow Fashion Week. The show was held for the third time and has already become a tradition: local brands first took to this runway of Moscow Fashion Week in August–September 2025, followed by another presentation in March this year.

The show brought the diversity of Moscow fashion to the general public, industry experts, media representatives, and buyers. The runway concept was “Your City, Your Runway”: city dwellers are constantly on the move and rarely have time to change outfits during the day, making versatility the key trend in today’s wardrobe.

Danil Furs styled the show, creating around 50 outfits from pieces by more than 35 local brands. Natural shades - gold, yellow, red, green, and khaki - set the tone of the outfits' colour palette. “I love boho aesthetics and wanted to showcase it at the show through accessories,” Furs said. “The main idea was not to blend into everyday life, but to look at fashion trends from your own perspective and express individuality through details. For example, I decided to add colorful sports shoelaces as accessories, because familiar styling can look fresh and interesting when enhanced with bright accents.”

The looks were inspired by the nature of Altai Krai, the stylist’s home region. He particularly highlighted checked trousers and a bomber with a bright fur collar and floral print, worn under a dress. More than 570 guests attended the show, including stylists, designers, actors and fashion influencers such as Aleksey Suharev, Maria Chervotkina, Kirill Bonaparte, Inna Kombarova, and Alexandra Burimova, and many others.

We selected 10 brands that took part in the show and are worth keeping an eye on:

Solangel – an international intellectual luxury house founded by Irena Soprano in 2004. The brand’s artistic language takes shape at the intersection of fashion, architecture, art and engineering, with its signature techniques for working with crystals and integrating light into textiles holding a special place. This season, Solangel dedicated its collection to Russian ballet: rather than literally reproducing stage costumes, the brand translated ballet motifs into a contemporary womenswear wardrobe.

Lesel – a Russian womenswear brand for those who choose meaning and style over trends. The brand’s DNA combines European elegance with Eastern conceptualism, expressed through minimalism, interplay of volumes and asymmetry. Black forms the core of the palette, while textured materials with biomorphic structures and surfaces reminiscent of tree bark are its distinctive feature. Collections are designed and produced at the brand’s own facility in Moscow. The new “Time Capsule” collection explores the memories that clothing can preserve.

Gapanovich – an independent Russian clothing brand founded by designer Alexandra Gapanovich in 2012. Rooted in her personal experience of Murmansk and the Russian North, it explores the region’s cultural identity through contemporary design.The brand is known for layering, voluminous shapes, hand knitting, ruffles and original fabric treatments. Garments are produced in Moscow and Murmansk. This season, the brand presented “Weathered Light”, a collection inspired by ammonites and the traces that time leaves on materials. Hence, the collection features asymmetric draping, shell motifs, oversized sequins, fringe, boiled cotton and fabrics with a sun-faded effect. Yelets lace deserves special attention: here, it is integrated into the construction rather than used as a decorative insert.

Kuchugova – the eponymous brand of designer Anastasia Kuchugova, founded in 2003. Its own production facilities allow the brand to avoid mass production and instead focus on design, premium fabrics and a constantly evolving selection. The new collection explores what happens to a cabaret performer after the show ends, when the stage is behind her but its mood still lingers. The collection features sheer tops, high-slit dresses, fringe minis, evening gowns and opera gloves.

Cardinal&Margo – a brand of hats and accessories designed to turn a look into a statement and its wearer into the main character. All pieces are made at the brand’s own factory in Moscow, where the makers’ thirty years of experience help ensure an impeccable fit for every head shape. In the contemporary world, the brand views headwear as a key tool for emphasising individuality. “It’s not about the hat, but about who’s wearing it,” the brand’s representatives say.

Two Joy – a Russian designer clothing brand founded in Moscow in 2024 by Maria and Vadim Rebikov. Its aesthetic is rooted in an intelligent take on preppy style and the idea of “quiet rebellion” – a combination of classic shapes, expressive details, colour and freedom of self-expression. Designer knitwear holds a special place in the collections, with the brand reinterpreting it beyond conventional basics and giving it a distinctive character.

Ermilov – a brand whose garments are defined by an intellectually rigorous approach to construction. The cuts are complex and architecturally disciplined, with asymmetric curves in the details and shifted seams serving as the basis of the form. The brand employs the principle of the “unfolded surface”, in which a garment appears to be constructed from a single piece of fabric with a minimal number of seams but complex geometry. Linearity is a key tool: elongated verticals create a streamlined contour, while the construction shapes the silhouette not directly around the body, but through its own system of balance.

Soroka on Course – a brand founded in 2018 by designer Sergey Soroka and fashion entrepreneur Masha Golofteeva. Strict architectural lines, defined shapes, draping, a restrained palette and high-quality materials are among the brand’s key characteristics. Sergey is a constructivist designer who consistently updates classic forms, including historical menswear tailoring, to create a timeless wardrobe. Balancing innovation and classicism, each garment here acquires the status of an “absolute piece”.

Bessmenno – a Russian premium womenswear brand for those who value intellectual aesthetics, impeccable tailoring and timeless elegance. Its collections combine traditional craftsmanship with modern technologies, using Italian wool, cashmere, silk and innovative fabrics. The designs focus on a feminine silhouette while maintaining a balance between the rigour of classic style and the functionality of contemporary life. “Clothing should be a dialogue between the wardrobe and its owner,” brand representatives believe.

Flashin – a Russian clothing brand founded by designer Inna Onor in 2011. The brand reinterprets the aesthetics of the 2000s through contemporary femininity, glamour and urban culture. Its visual language is built around shine, rhinestones, sequins, fur, sheer fabrics and expressive silhouettes. Clothing here serves as a means of self-expression and an expression of emotional state rather than simply a collection of wardrobe staples. Today, Flashin is not only a brand but also a creative community involved in the city’s cultural life, fashion shows, shoots and art initiatives.

The ‘Made in Moscow’ project became a co-organizer of the Moscow Fashion Week Pop-Up Shop and Showroom for the second time. This season, they featured 58 brands participating in the project. The Pop-Up Shop and Showroom were open from September 26 to October 1 at the Central Exhibition Hall ‘Manege’.

‘Made in Moscow’ is Moscow Mayor’s project implemented by the Moscow Department of Entrepreneurship and Innovative Development to promote local brands. Today, it embraces over 7,500 participants, with more than 45,000 products created in Moscow available on the website. Entrepreneurs have access to a wide range of free marketing tools provided by the city, including listing products on the portal and in branded stores, media and social media coverage, outdoor advertising, participation in major city projects and industry exhibitions, online advertising, and much more. Entrepreneurs can join the business community and access free support programs on the official website.