Day five of Moscow Fashion Week: the 80s, sand dunes, and leopard print

Photos: https://disk.360.yandex.ru/d/8WGitYiIAXhG1Q 

The global fashion industry event – Moscow Fashion Week х GigaChat – continues at the Central Exhibition Hall ‘Manege’ and will run until March 19. The fifth day brought together designers from Moscow, Ivanovo, Kazan, Kaliningrad, and Novosibirsk.

On the runway, archival prints met futuristic silhouettes, sand dunes contrasted with precise architectural lines, and the 1980s vibes blended seamlessly with layered modern styling. Folk motifs were beautifully reinterpreted through contemporary design lense, classical themes were transformed into experimental pieces, and contrasting textures served as the primary artistic tool. Meanwhile, discussions about the future of the industry and new market rules took place in the VK Lecture Hall, while in GigaChat’s AI fitting room, new technologies helped attendees try on runway looks before they even went into production – demonstrating how digital solutions are becoming an integral part of fashion today.

Interviews continued at the ‘Moscow 24’ on-site studio where celebrities and socialites, including actress Vera Volt, discussed and admired the latest collections by Russian designers. The official photography service for the event was provided by the Rodchenko Moscow School of Photography and Multimedia.

Metrics Branding and Design Academy (Moscow)

The fifth day of Moscow Fashion Week opened with a dynamic runway show from the Metrics Branding and Design Academy graduates. Showcasing fifty looks, the collection played with contrasts of eras and materials – combining sharp, modern suits with elegant floor-length dresses. Asymmetry and layering were the key artistic techniques. The collection featured contrasting textures: latex paired with airy chiffon. Meanwhile the color palette ranged from basic black, white, and gray to bold accents of red, purple, and sky blue.

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The Novosibirsk Technological Institute of A.N. Kosygin Russian State University(Novosibirsk)
 
Students of the Novosibirsk Technological Institute of A.N. Kosygin Russian State University showcased a collection inspired by the vast natural landscapes of Russia. The lineup balanced delicate futuristic elements with bold and sensual designs. The check pattern serves as the collection’s central accent, featured across coats, skirts, and accessories. Through thoughtful use of fabric, texture, and details, the designers explore a connection to nature, traditions, and national values, inspired by forests, mountains, steppe, and ocean. Experimental silhouettes inspired by traditional Russian folk costumes demonstrated their timeless relevance, seamlessly blending of tradition with modernity. Footwear from Moscow Fashion Week's official partner O'SHADE completed the looks.

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Miditi (Kaliningrad)

Kaliningrad’s Miditi presented a collection dedicated to its region. The lineup featured 23 pieces in a sophisticated sandy beige palette, ranging from bright white to soft beige. The elegant outfits were complemented by pillbox hats paired with tulle, creating a delicate veil effect, which served as a graceful accent to the show. The silhouettes echoed the shapes of dunes, emphasizing natural fluidity and movement through layered textures.

Фото: https://disk.360.yandex.ru/d/Xft8MkQ_Gvn21g

Zotēme (Moscow)

Moscow-based Zotēme showcased a collection rooted in color contrast and deep cultural references. Inspired by Kuzma Petrov-Vodkin’s artwork, the line featured corsets, suits, skirts, and dresses with flowing hems. The centerpiece was the depiction of a woman in the artist’s work, which appeared as a print on one of the dresses. Special attention was given to prints based on Petrov-Vodkin’s paintings.

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Shakirova Brand (Kazan)

In the latest collection of Kazan’s Shakirova Brand, the designer combined a rich mix of textures and shades – pink, red, and blue. Minimalist silhouettes were elevated with bold accessories and embroidery, while floral motifs created a fresh, spring-like mood. Carefully chosen fabrics included structured yet airy summer taffeta, festive jacquard, while cotton and denim offered a solid base for creative expression. Straps, ties, and knots allowed for transforming the look to match different moods and styles.

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Ivan Kutuzov (Ivanovo)

Ivan Kutuzov, founder of the eponymous brand, presented a collection inspired by the heritage of the Ivanovo Chintz Museum. The designer reimagined Soviet-era factory patterns from the late 1920s–30s, blending them with the aesthetic of work uniforms. This resulted in a surprisingly fresh menswear approach. The lineup included dense and transparent turtlenecks with dynamic prints, as well as white cotton shirts with bold patterns. The influence of avant-garde artists added a contemporary edge to the story. Footwear from Moscow Fashion Week's official partner O'SHADE completed the looks.

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Li Lab (Moscow)

Li Lab unveiled a collection inspired by the 1980s. It featured architectural lines, vibrant color combinations, experimental silhouettes, regal hems, and animal prints. Bright shades - fuchsia, apple green, lemon yellow, orange - were balanced with more subdued tones.

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Soroka On Course (Moscow)

The Soroka On Course brand presented a collection that narrates the story of a girl who discovers her father’s wardrobe and tries on his looks. The immersive show featured models initially seated on ‘vintage chairs before confidently striding the runway. The line, called ‘Dandy’s Daughter,’ favors relaxed suits, blouses, rugged trench coats with graphic lines, and bold tuxedos. Flowing dresses, sheath dresses, and skirts with regal hems also appeared, softening the overall aesthetic. Footwear from Moscow Fashion Week's official partner O'SHADE completed the looks.

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Kanzler (Moscow)

Kanzler designer Ekaterina Bessmertnykh drew inspiration from the pace of modern city life and the natural outdoor palette. The new collection, showcased at Moscow Fashion Week, features comfortable, everyday pieces with relaxed silhouettes, noble earth tones, light asymmetry, and layering – all designed to be both stylish and comfortable.

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Galina Podzolko (Moscow)

Galina Podzolko’s Spring/Summer collection is inspired by the image of a free-spirited heroine, featuring iconic silhouettes and details reminiscent of the 90s. Key elements include paper boat headpieces and fabrics printed with torn newspaper patterns. Prints of daisies, bears, cherries, and wardrobe staples like bomber jackets and capes in noble shades emphasize the heroine’s strength and resolve.

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Julia Dalakian (Moscow)

The Moscow-based fashion house Julia Dalakian presented its Fall-Winter collection titled ‘Drama Chic.’ A mix of grotesque elements, deep tones, accent details, daring fragments, and elegant lines creates a striking contrast between different moods. Muted natural shades – graphite, clay, gray-blue, and swamp green – are combined with mint, dusty pink, and beige palettes. Special attention was drawn to signature accents in the form of unique appliqués and unusual seam finishes. The collection also features several looks from the upcoming premiere of the Primorsky Academic Regional Drama Theatre production ‘The Great Gatsby. Farewell’. Julia Dalakian, the founder of the brand, serves as the costume designer for the play.

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Crow Fox (Moscow)

The joint show by the brand Crow Fox and hat designer Olga Panteleeva took place as part of Moscow Fashion Week. The new collection, titled ‘Master and Margarita,’ offers a contemporary interpretation of Mikhail Bulgakov’s iconic novel. The collection is built around unique vintage fabrics sourced from flea markets and authentic early 20th-century patterns. Historical authenticity is highlighted by hand embroidery: the mimosa, symbolizing the love of the Master and Margarita, decorates dresses, suits, and outerwear. The refined color palette – deep blue, emerald, and gray – conveys the tense atmosphere of the novel while maintaining visual lightness. The looks are completed with Olga Panteleeva’s hats, jewelry by Vsemu Svet, and embroidery by Shvets.

Photos: https://disk.yandex.ru/d/J_Eon8aSuQLTFw

Kiri (Moscow)

The new collection by the brand Kiri, presented at Moscow Fashion Week, is dynamic, bold, and adventurous. Floral motifs in the prints referenced cottagecore, while trendy polka dots and fierce leopard patterns conveyed different moods and states. The collection played on contrasting silhouettes: ultra-short shorts alternated with flowing floor-length dresses, and minimalist 1960s-inspired looks were contrasted with voluminous outfits reminiscent of the Marie Antoinette era. The looks were completed by footwear from O'SHADE, the official footwear partner of Moscow Fashion Week.
Photos: https://disk.360.yandex.ru/d/NnHNpZhD4nVQCg  

Yana Besfamilnaya (Moscow)

This season at Moscow Fashion Week, the brand Yana Besfamilnaya presented its new collection. Tops, skirts, corsets, and accessories evoked freshly cut grass through vibrant green shades and textured threads, while a bodysuit with a relaxed robe referenced a beach-inspired aesthetic. The palette shifted from rich tones to soft pastels: ash, powder pink, coral, cream, and sky-blue shades became key to the summer lineup.

Photos: https://disk.360.yandex.ru/d/CTcSC6BaJezaRg 

The VK Lecture Hall hosted sessions on topics including ‘The Turbulence of Time and the Fashion of the Future,’ ‘How the Fashion Canon Is Formed and Who Is Rewriting It Today,’ ‘The Five Biggest Controversies in Fashion: What Do Lawyers Say?,’ ‘The Future of the Buyer Profession: Who Will They Be in Five Years?,’ ‘The Sociology of Fashion: Why Do We Wear What We Wear?,’ and ‘Who Is Responsible for Visual Imagery in the Media?’ Speakers included Konstantin Lukin, Associate Professor, Candidate of Technical Sciences, expert and entrepreneur in digitalization and fashion; Ilektra Canestri, fashion and design expert, curator and lecturer at BHSAD and MCS, and a regular lecturer at the Moscow Museum of Modern Art (MMOMA); Anna Yushchenko, lawyer at the international law firm White Square, Russian patent attorney for trademarks No. 2877, and Master of Intellectual Property Law at Kutafin Moscow State Law University; Aneta Mochalova, buyer at Cool Concept Store; Natalia Kolesnik, buyer and Head of Accessories Category at Yandex; Anna Ryffa, founder and CEO of the ÉTAGE7 platform and the ANRI wholesale showroom; Anna Yufereva, product manager at Poison Drop; Diana Vakhrusheva, buyer, stylist, and founder of the NobleSnob project; Maria Rodionova, Candidate of Sociological Sciences, lecturer at HSE University, and researcher; Yulia Trofimova, Master’s student in the “Contemporary Media Studies and Analytics” program at HSE University, former stylist, editor, and fashion researcher; Renata Dorofeeva, lecturer in “Branding in the Fashion Industry” and “Art Direction in Fashion” at HSE University and expert in international fashion and luxury brand management; Natalia Yancheva, fashion journalist and author of the Telegram channel Make Your Style; Yana Lukina, journalist and author of the Telegram channel Superficial Space Cadet; Mark Smirnov, Fashion Director at Forbes Life/Woman; and Angelina Kushtina, Editor-in-Chief of Grazia. The lectures by top industry experts from the VK Lecture Hall, as well as shows by Russian and international designers, were available exclusively on the official Moscow Fashion Week VK Video channel.

The GigaChat AI fitting room continues to operate throughout Moscow Fashion Week. This innovative space is Russia’s first neural network technology that lets visitors virtually try on collections that have not yet gone into production and are only set to debut on the runway. Visitors can try on outfits from emerging designers’ collections by simply standing in front of a screen to see how the digital version of an exclusive look fits, or take a photo in the unique photo zone.

This technology is also accessible outside the runway - GigaChat bot users across Russia can upload their photos and instantly get into a virtual fitting room. Simply send a photo - and the neural network will show how the chosen look from a Russian designer appears on a specific person, allowing early discovery of new season trends. Sber serves as the strategic partner of Moscow Fashion Week x GigaChat (#GigaFashionWeek).

The schedule of Moscow Fashion Week includes shows by Russian and international designers, a Pop-Up Shop and Showroom, organized jointly with the ‘Made in Moscow’ project, as well as the VK Lecture Hall featuring top industry experts.

For full event schedules and attendance details, visit the official Moscow Fashion Week website.

Moscow Fashion Week general partner: Wildberries. 

Official footwear partner: O'SHADE.

Official hair stylist: MONE salons and MONE Professional cosmetics brand.