Day Four of Moscow Fashion Week: Russian Identity, Inclusive Fashion and the “Silk of Time”
Day Four of Moscow Fashion Week: Russian Identity, Inclusive Fashion and the “Silk of Time”
30.09.2026
Photos: https://disk.360.yandex.ru/d/CZfJ0RWzCeSx6Q
On September 29, the 'Manege' hosted the fourth day of Moscow Fashion Week. Designers from Moscow, St Petersburg, Krasnodar and other Russian cities shared the runway with participants from China, the US and Spain. Russian cultural identity met rock ’n’ roll, adaptive clothing stood alongside haute couture, and Asian motifs blended with the cinematic aesthetic of Wong Kar-wai.
Meanwhile, there was plenty happening at the Manege beyond the runway. The Pop-up Shop continued operating, with the Made in Moscow project serving as co-organiser and showcasing more than 90 brands. The lecture hall hosted discussions on fashion exports with representatives from Uzbekistan, Belarus and India; Spring/Summer 2027 trends; resale, vintage and fashion archives; and how Gen Z and Gen Alpha envision the future of fashion. Selected recordings of sessions from the Moscow Fashion Week lecture program will be available in the Lecture Hall VK community. Users of the platform will be able to watch talks from participants in the business program at their convenience and explore current industry topics and expert perspectives.
The venue also hosted an on-site studio of Moscow 24 TV channel. Its guests included Tatyana Kuznetsova, designer of the eponymous scarf brand, and actress Olga Smirnova, who starred this year in the series Cold – which, incidentally, features Moscow Fashion Week. Among those spotted in the front rows at shows by Russian and international designers were Toxi$, actors Slava Kopeikin and Natalia Borisova, fashion expert and Fashion Podcast host Aleksey Suharev, influencers Anfisa Ibadova, Kirill Bonapart, Alexandra Burimova, Maria Chervotkina, Alesha Slavko and Inna Kombarova, among many others.
The GigaChat AI fitting room, provided by Moscow Fashion Week’s technology partner, also continued to operate. The project has entered a new stage of development, with the technology moving beyond consumption towards creation. The AI fitting room has been integrated into the Giga-Art competition, which brings together digital heritage – fairytale imagery from Russian culture reimagined by participants using the GigaChat neural network – and the real-life runway, featuring collections presented at the Russian Fairy Tales show. As a result, every guest enjoys a one-of-a-kind experience—and the chance to imagine themselves as the protagonist of a fashion fairytale.
The fourth day opened with a show by the Institute of Business and Design B&D (Moscow). First-, second- and third-year students and graduates of the Costume Design and Art Fashion programs offered their own interpretation of Russian identity. The runway featured asymmetrical corsets, regal hemlines with geometric peplums, blouses with statement sleeves, jellyfish dresses and deconstructed shapes. Color combinations played a particularly important role: apricot with pomegranate, tangerine with royal blue, wine with fuchsia, and aubergine with coral and moss green. One graduate, taking part in the show for the third time, commented: “This event gives you confidence, and the whole atmosphere is incredibly inspiring. You understand why you make these clothes, because clothes are meant for people.”
Photos: https://disk.360.yandex.ru/d/07vVhe9k-0Jd_g
Next, Ónoma (Moscow) presented Incognito, a collection about a heroine trying to escape reality and find herself amid the noise of the digital age. Sandra Gutsati plays with shapes and materials: bombers and trench coats move beyond their conventional functions, while layering and transparency play leading roles. The collection includes layered column dresses, “naked” tops, sheer hemlines, bloomers and almost invisible capri pants, with some looks complemented by mesh masks. Materials range from silk and synthetic organza to suiting wool, cotton and mesh. The looks also features a signature shadow-weaving technique, using satin silk, chiffon, and other fabrics to create textured patterns that resemble embroidery. “This is our first time taking part in the show program. [We have participated in the Pop-up Shop before], but I already feel that we have created a much more ambitious collection for the runway, with many new pieces we have dreamed of making for a long time. It is a step forward and an incentive to expand,” the designer says. Gutsati also highlights the impact of the Pop-Up Shop: “We had very good sales at Moscow Fashion Week Pop-Up Shop. The energy and the budget it generated were enough to make this collection.”
Photos: https://disk.360.yandex.ru/d/6m7S9PDLU43jQg
Chinese brand Momiwei presented its Light Sequence collection. Classic Eastern aesthetics merged with the image of the modern woman, while ancient motifs were given a fresh interpretation. Light served as the collection’s central symbol – a metaphor for awakening, courage and inner awareness. Qipao dresses, vests and blouses echoing the silhouette of hanfu, relaxed trousers and changpao dresses were made from velvet, xiangyunsha silk and acetate. “This is our first show at Moscow Fashion Week. For our brand, this is our very first international cross-border show. So this time we will carry out a major media promotion, reporting on everything here in Moscow, the welcoming people, and the beautiful environment,” designer Wei Shan says.
Photos: https://disk.360.yandex.ru/d/-Px7rrTHRcEuZA
US brand Amirah Creations presented a collection centred on individuality, cultural influences and contemporary femininity. Flowing kimonos and kaftans appeared alongside figure-hugging dresses, suits and statement outerwear. Floral motifs, bold prints, denim, leather, burgundy and soft pink set the mood, while wide-leg trousers and layering added movement. Pillbox hats, bold jewellery and hand-painted earrings completed the looks.
Photos: https://disk.360.yandex.ru/d/z69Ys-Q6ByKIlA
One of the day's most unusual events was the show by Motorica (Moscow), a company specialising in assistive technology and medical cybernetics. The collection blurs the line between everyday and adaptive clothing, bringing together three lines – Move, Feel and Live. Thoughtful cuts, solutions for wheelchair users and features that make dressing easier for people with prostheses are integrated into the designs so seamlessly that the garments look like a contemporary everyday wardrobe. The runway featured puffer bombers, capes, relaxed co-ords, business suits, floor-length dresses, romantic blouses and loose-fitting shirts. “As a designer, I wanted to make this clothing line beautiful and fashionable, so that the people who wear it feel confident in their everyday lives,” explains designer Nadezhda Kupreeva. In developing the collection, she interviewed prosthesis users and studied the difficulties they face when getting dressed.
Фото: https://disk.360.yandex.ru/d/c18zxXHZOOdIqw
Spanish designer Miguel Llopis presented Valentia, a collection in which historical heritage meets contemporary fashion. The inspiration came from Mediterranean aesthetics, classical architecture and traditional dress, with corset silhouettes referencing Valencian tradition serving as the main focal point. Structured shapes were paired with fluid lines and expressive prints, while most pieces are made to order or produced in small runs. “There is very high media visibility here. Having foreign press from abroad also makes a difference because we become better known all around the world,” says Miguel Llopis. According to the designer, participating in the event is already bringing tangible results: interest in his dresses is growing, and opportunities to present his collections in different countries are emerging.
Photos: https://disk.360.yandex.ru/d/ZdxViG6Sbpm-ag
St. Petersburg-based brand Elisabetta presented its ‘Wind of Change’ collection as an ode to the paintings of Claude Monet. The palette references his iconic ‘Water Lilies’ series, with pink, deep jade, and green set against rich blue, white, and gray. 1960s-inspired silhouettes received a contemporary interpretation, while plush outerwear and feather coats added an airy quality to the collection. Brand founder and designer Alena Chuprina admits that taking part in Fashion Week has raised the bar for her as well: “I can’t stop now. And the collection is gaining more and more couture pieces.” Among the tangible results, she cites increased brand recognition, a growing number of retail customers in Moscow, and the emergence of international partnerships.
Photos: https://disk.360.yandex.ru/d/WrDWt2DTB0UnhQ
Next, the finalists of the International Competition for Young Designers dedicated to the 165th anniversary of Nadezhda Lamanova (Moscow) presented an exclusive clothing line created from the contestants’ sketches. Maxi evening dresses, lingerie-style skirts, and soft layering reimagined the classic wardrobe, while wide belts, voluminous details, and graphic elements added expressiveness. The color palette ranged from milky, dusty pink, and gray-beige shades to deep black and red. Lina Arifulina, chair of the jury and the project’s general producer, said that the show was part of a larger project: “It was very important for us to share our idea with everyone, because we are making a film, and it was very important for us to accompany the film’s release with a fashion show.”
Photos: https://disk.360.yandex.com/d/Y_JzoJvYse3z6Q
Next, Les Noms, Katami, and Lesia Lisun took to the runway together. Les Noms (Krasnodar) drew on the material culture of 19th-century Kuban, combining the practicality of Cossack costume with vintage fabrics, embroidery, and voluminous silhouettes. Moscow-based Katami presented its ‘Imprint’ collection – a story of the transformation of a blank sheet into a finished work, told through loose Asian-inspired cuts, architectural forms, and a palette ranging from white to the final red. Lesia Lisun’s ‘Severina’ collection (Moscow) continued her exploration of hand weaving and avant-garde cuts, drawing inspiration from northern wooden architecture. “We’ve just come off the runway. We stood there praying that everything would go perfectly. But I really hope this will lead to some great communications and useful connections,” the designer said after the show.
Photos: https://disk.360.yandex.ru/d/xtJ7yr7ZyT9WKQ
Yana Besfamilnaya (Moscow) brought Rock'n'Royal to the runway – a story of a meeting between the romantic 18th century and rock ’n’ roll. Military uniforms and ball gowns were paired with fitted trousers, T-shirts with bold prints, distressed plaid fabric, rocker pins, rugged belts, and cowboy chaps. Yana Besfamilnaya calls taking part in Moscow Fashion Week “a huge boost”: “This is probably the best thing we’ve done in terms of marketing. In terms of value for money. Really, it’s perfect.” According to her, the effect is also evident in the numbers: brand recognition has grown, while regional partners are reporting increased sales.
Photos: https://disk.360.yandex.com/d/Cigvqr517cRIWw
Kholuyskaya strochka (Kholuy), in collaboration with the Kosygin State University of Russia, presented a collection that gave Russian wedding traditions a contemporary interpretation. The entire line was rendered in white, from maxi dresses to lightweight midi styles featuring Kholuyskaya strochka. Veils, jeweled kokoshniks, headbands and boater hats, puff sleeves, tiered skirts, capes, and openwork textures appeared on the runway. For the project, this was its runway debut. “It is a tremendous responsibility and an honor for us to be appearing at such a great venue,” says Ilya Semenov, the project’s CEO and designer. Among the first results, he notes a noticeable increase in followers and growing sales.
Photos: https://disk.360.yandex.ru/d/6ahZ3ZJvYPEgLg
As part of Moscow Fashion Week, a collective show featuring brands participating in the Made in Moscow project also took place, bringing together 35 local brands. Evening and tailored looks, understated pieces, and deliberately bold designs came together on the same runway. Participants included Panfil with its ‘Midnight Garden’ collection of evening accessories, Cardinal&Margo with classic berets, Gapanovich, Basis, Edge, and other brands. For some designers, this was their first major runway show. “I love boho aesthetics and wanted to showcase it at the show through accessories. The main idea is not to blend into the everyday, but to look at fashion trends in your own way and express individuality through details. For example, I decided to add colorful sports shoelaces as accessories, because familiar styling can look fresh and interesting with the help of bold accents,” said show stylist Danil Furs immediately after the collection was presented.
Photos: https://disk.360.yandex.ru/d/tBjrLIfHYe6Img
On September 29, another runway performance featuring costumes inspired by the ballet ‘Russian Fairy Tales’ took place. Composer Petr Dranga serves as the artistic director and wrote the music for the ballet. The immersive show brought together haute couture, classical choreography, and Russian visual art. Models and ballet dancers presented costumes created specifically for the production by renowned Russian designer Igor Chapurin. In creating the looks, the designer drew on traditional fairy-tale motifs, interpreting them through contemporary silhouettes, complex constructions, and experimental textured materials, complemented by hand embroidery. In the scenes based on the fairy tales ‘Magic Swan Geese’ and ‘Kolobok’, particular attention was paid to prop elements: realistic goose heads, Baba Yaga’s sculptural headdress in the shape of a log hut, and other unusual costume details. The runway presentation was accompanied by a live orchestra performance and became a musical and theatrical production, featuring ballet sequences performed by the models and an unusual dramatic structure with a live video broadcast. The ballet’s set design and production were created with the involvement of the GigaChat neural network. The premiere of the ‘Russian Fairy Tales’ ballet will take place in Moscow on November 12 and will mark the 185th anniversary of Sberbank.
Photos: https://disk.360.yandex.com/d/x_0ZfFXuCUl8wQ
Two designers, Darya Lozis and Alexandra Dolgopolova, worked on the new collection by Das (Moscow). At the heart of the project is a conscious approach to clothing: all the pieces are made from recycled materials. A green scarf reminiscent of moss, a spiderweb-inspired dress, deconstructed shirts, skirts, sweaters, and corsets were brought back to life using old upholstery, denim, and mass-market garments. “It’s always a really great PR experience. With every Fashion Week, we try to do something bigger, better, and better,” say the brand’s founders.
Photos: https://disk.360.yandex.ru/d/F0yMrbii9yJp1w
Masterpeace (Moscow) closed out the fourth day with its ‘Silk of Time’ collection. Evgenia Linovich drew on the aesthetic of Wong Kar-wai’s ‘In the Mood for Love’ – a film in which clothing becomes a full-fledged part of the narrative. The strict geometry of the kimono met the fluidity of the sari, stand-up qipao collars, and obi belts. These elements appeared in mini skirts and corsets, as well as cargo pants with Chinese-style hand embroidery and business suits. Heavy, hand-embroidered silk was paired with jacquard and brocade, fur, and feathers. “I felt like a producer and director to some extent, because fashion shows were unfamiliar territory for me before, and now Fashion Week has given me this opportunity,” says the brand’s owner and creative director. She sums up the main result in the most concrete terms: “We are growing: our turnover is growing, our team is growing, our sales are growing. It seems to me that this is the only measure by which a commercial brand can really be measured.”
Photos: https://disk.360.yandex.ru/d/jnEUJeLncVq70g
Recordings of 81 fashion shows by Russian and international designers, along with 10 lectures from the Moscow Fashion Week Lecture Hall, will be available to watch on RUTUBE. Users of the platform will be able to revisit the key events of Moscow Fashion Week, discover designers' collections and explore the event's business program.
The international BRICS+ Fashion Summit takes place from September 28 to 30 at the Zaryadye Concert Hall. It brings together industry experts from more than 60 countries, while the business program focuses on market trends, support for local brands, attracting investment, and the use of artificial intelligence.
Sber is the strategic partner of Moscow Fashion Week and the BRICS+ Fashion Summit.
The GigaChat neural network is the technology partner of Moscow Fashion Week and the BRICS+ Fashion Summit.
Wildberries is the general partner of Moscow Fashion Week and the BRICS+ Fashion Summit.
More content from Moscow Fashion Week and the BRICS+ Fashion Summit is available on the event’s official Wibes account, an event partner, as well as via the hashtags #MoscowFashionWeek and #BRICSFashionSummit.
ICE PROFESSIONAL by NATURA SIBERICA is the official hair stylist of Moscow Fashion Week.
On September 29, the 'Manege' hosted the fourth day of Moscow Fashion Week. Designers from Moscow, St Petersburg, Krasnodar and other Russian cities shared the runway with participants from China, the US and Spain. Russian cultural identity met rock ’n’ roll, adaptive clothing stood alongside haute couture, and Asian motifs blended with the cinematic aesthetic of Wong Kar-wai.
Meanwhile, there was plenty happening at the Manege beyond the runway. The Pop-up Shop continued operating, with the Made in Moscow project serving as co-organiser and showcasing more than 90 brands. The lecture hall hosted discussions on fashion exports with representatives from Uzbekistan, Belarus and India; Spring/Summer 2027 trends; resale, vintage and fashion archives; and how Gen Z and Gen Alpha envision the future of fashion. Selected recordings of sessions from the Moscow Fashion Week lecture program will be available in the Lecture Hall VK community. Users of the platform will be able to watch talks from participants in the business program at their convenience and explore current industry topics and expert perspectives.
The venue also hosted an on-site studio of Moscow 24 TV channel. Its guests included Tatyana Kuznetsova, designer of the eponymous scarf brand, and actress Olga Smirnova, who starred this year in the series Cold – which, incidentally, features Moscow Fashion Week. Among those spotted in the front rows at shows by Russian and international designers were Toxi$, actors Slava Kopeikin and Natalia Borisova, fashion expert and Fashion Podcast host Aleksey Suharev, influencers Anfisa Ibadova, Kirill Bonapart, Alexandra Burimova, Maria Chervotkina, Alesha Slavko and Inna Kombarova, among many others.
The GigaChat AI fitting room, provided by Moscow Fashion Week’s technology partner, also continued to operate. The project has entered a new stage of development, with the technology moving beyond consumption towards creation. The AI fitting room has been integrated into the Giga-Art competition, which brings together digital heritage – fairytale imagery from Russian culture reimagined by participants using the GigaChat neural network – and the real-life runway, featuring collections presented at the Russian Fairy Tales show. As a result, every guest enjoys a one-of-a-kind experience—and the chance to imagine themselves as the protagonist of a fashion fairytale.
The fourth day opened with a show by the Institute of Business and Design B&D (Moscow). First-, second- and third-year students and graduates of the Costume Design and Art Fashion programs offered their own interpretation of Russian identity. The runway featured asymmetrical corsets, regal hemlines with geometric peplums, blouses with statement sleeves, jellyfish dresses and deconstructed shapes. Color combinations played a particularly important role: apricot with pomegranate, tangerine with royal blue, wine with fuchsia, and aubergine with coral and moss green. One graduate, taking part in the show for the third time, commented: “This event gives you confidence, and the whole atmosphere is incredibly inspiring. You understand why you make these clothes, because clothes are meant for people.”
Photos: https://disk.360.yandex.ru/d/07vVhe9k-0Jd_g
Next, Ónoma (Moscow) presented Incognito, a collection about a heroine trying to escape reality and find herself amid the noise of the digital age. Sandra Gutsati plays with shapes and materials: bombers and trench coats move beyond their conventional functions, while layering and transparency play leading roles. The collection includes layered column dresses, “naked” tops, sheer hemlines, bloomers and almost invisible capri pants, with some looks complemented by mesh masks. Materials range from silk and synthetic organza to suiting wool, cotton and mesh. The looks also features a signature shadow-weaving technique, using satin silk, chiffon, and other fabrics to create textured patterns that resemble embroidery. “This is our first time taking part in the show program. [We have participated in the Pop-up Shop before], but I already feel that we have created a much more ambitious collection for the runway, with many new pieces we have dreamed of making for a long time. It is a step forward and an incentive to expand,” the designer says. Gutsati also highlights the impact of the Pop-Up Shop: “We had very good sales at Moscow Fashion Week Pop-Up Shop. The energy and the budget it generated were enough to make this collection.”
Photos: https://disk.360.yandex.ru/d/6m7S9PDLU43jQg
Chinese brand Momiwei presented its Light Sequence collection. Classic Eastern aesthetics merged with the image of the modern woman, while ancient motifs were given a fresh interpretation. Light served as the collection’s central symbol – a metaphor for awakening, courage and inner awareness. Qipao dresses, vests and blouses echoing the silhouette of hanfu, relaxed trousers and changpao dresses were made from velvet, xiangyunsha silk and acetate. “This is our first show at Moscow Fashion Week. For our brand, this is our very first international cross-border show. So this time we will carry out a major media promotion, reporting on everything here in Moscow, the welcoming people, and the beautiful environment,” designer Wei Shan says.
Photos: https://disk.360.yandex.ru/d/-Px7rrTHRcEuZA
US brand Amirah Creations presented a collection centred on individuality, cultural influences and contemporary femininity. Flowing kimonos and kaftans appeared alongside figure-hugging dresses, suits and statement outerwear. Floral motifs, bold prints, denim, leather, burgundy and soft pink set the mood, while wide-leg trousers and layering added movement. Pillbox hats, bold jewellery and hand-painted earrings completed the looks.
Photos: https://disk.360.yandex.ru/d/z69Ys-Q6ByKIlA
One of the day's most unusual events was the show by Motorica (Moscow), a company specialising in assistive technology and medical cybernetics. The collection blurs the line between everyday and adaptive clothing, bringing together three lines – Move, Feel and Live. Thoughtful cuts, solutions for wheelchair users and features that make dressing easier for people with prostheses are integrated into the designs so seamlessly that the garments look like a contemporary everyday wardrobe. The runway featured puffer bombers, capes, relaxed co-ords, business suits, floor-length dresses, romantic blouses and loose-fitting shirts. “As a designer, I wanted to make this clothing line beautiful and fashionable, so that the people who wear it feel confident in their everyday lives,” explains designer Nadezhda Kupreeva. In developing the collection, she interviewed prosthesis users and studied the difficulties they face when getting dressed.
Фото: https://disk.360.yandex.ru/d/c18zxXHZOOdIqw
Spanish designer Miguel Llopis presented Valentia, a collection in which historical heritage meets contemporary fashion. The inspiration came from Mediterranean aesthetics, classical architecture and traditional dress, with corset silhouettes referencing Valencian tradition serving as the main focal point. Structured shapes were paired with fluid lines and expressive prints, while most pieces are made to order or produced in small runs. “There is very high media visibility here. Having foreign press from abroad also makes a difference because we become better known all around the world,” says Miguel Llopis. According to the designer, participating in the event is already bringing tangible results: interest in his dresses is growing, and opportunities to present his collections in different countries are emerging.
Photos: https://disk.360.yandex.ru/d/ZdxViG6Sbpm-ag
St. Petersburg-based brand Elisabetta presented its ‘Wind of Change’ collection as an ode to the paintings of Claude Monet. The palette references his iconic ‘Water Lilies’ series, with pink, deep jade, and green set against rich blue, white, and gray. 1960s-inspired silhouettes received a contemporary interpretation, while plush outerwear and feather coats added an airy quality to the collection. Brand founder and designer Alena Chuprina admits that taking part in Fashion Week has raised the bar for her as well: “I can’t stop now. And the collection is gaining more and more couture pieces.” Among the tangible results, she cites increased brand recognition, a growing number of retail customers in Moscow, and the emergence of international partnerships.
Photos: https://disk.360.yandex.ru/d/WrDWt2DTB0UnhQ
Next, the finalists of the International Competition for Young Designers dedicated to the 165th anniversary of Nadezhda Lamanova (Moscow) presented an exclusive clothing line created from the contestants’ sketches. Maxi evening dresses, lingerie-style skirts, and soft layering reimagined the classic wardrobe, while wide belts, voluminous details, and graphic elements added expressiveness. The color palette ranged from milky, dusty pink, and gray-beige shades to deep black and red. Lina Arifulina, chair of the jury and the project’s general producer, said that the show was part of a larger project: “It was very important for us to share our idea with everyone, because we are making a film, and it was very important for us to accompany the film’s release with a fashion show.”
Photos: https://disk.360.yandex.com/d/Y_JzoJvYse3z6Q
Next, Les Noms, Katami, and Lesia Lisun took to the runway together. Les Noms (Krasnodar) drew on the material culture of 19th-century Kuban, combining the practicality of Cossack costume with vintage fabrics, embroidery, and voluminous silhouettes. Moscow-based Katami presented its ‘Imprint’ collection – a story of the transformation of a blank sheet into a finished work, told through loose Asian-inspired cuts, architectural forms, and a palette ranging from white to the final red. Lesia Lisun’s ‘Severina’ collection (Moscow) continued her exploration of hand weaving and avant-garde cuts, drawing inspiration from northern wooden architecture. “We’ve just come off the runway. We stood there praying that everything would go perfectly. But I really hope this will lead to some great communications and useful connections,” the designer said after the show.
Photos: https://disk.360.yandex.ru/d/xtJ7yr7ZyT9WKQ
Yana Besfamilnaya (Moscow) brought Rock'n'Royal to the runway – a story of a meeting between the romantic 18th century and rock ’n’ roll. Military uniforms and ball gowns were paired with fitted trousers, T-shirts with bold prints, distressed plaid fabric, rocker pins, rugged belts, and cowboy chaps. Yana Besfamilnaya calls taking part in Moscow Fashion Week “a huge boost”: “This is probably the best thing we’ve done in terms of marketing. In terms of value for money. Really, it’s perfect.” According to her, the effect is also evident in the numbers: brand recognition has grown, while regional partners are reporting increased sales.
Photos: https://disk.360.yandex.com/d/Cigvqr517cRIWw
Kholuyskaya strochka (Kholuy), in collaboration with the Kosygin State University of Russia, presented a collection that gave Russian wedding traditions a contemporary interpretation. The entire line was rendered in white, from maxi dresses to lightweight midi styles featuring Kholuyskaya strochka. Veils, jeweled kokoshniks, headbands and boater hats, puff sleeves, tiered skirts, capes, and openwork textures appeared on the runway. For the project, this was its runway debut. “It is a tremendous responsibility and an honor for us to be appearing at such a great venue,” says Ilya Semenov, the project’s CEO and designer. Among the first results, he notes a noticeable increase in followers and growing sales.
Photos: https://disk.360.yandex.ru/d/6ahZ3ZJvYPEgLg
As part of Moscow Fashion Week, a collective show featuring brands participating in the Made in Moscow project also took place, bringing together 35 local brands. Evening and tailored looks, understated pieces, and deliberately bold designs came together on the same runway. Participants included Panfil with its ‘Midnight Garden’ collection of evening accessories, Cardinal&Margo with classic berets, Gapanovich, Basis, Edge, and other brands. For some designers, this was their first major runway show. “I love boho aesthetics and wanted to showcase it at the show through accessories. The main idea is not to blend into the everyday, but to look at fashion trends in your own way and express individuality through details. For example, I decided to add colorful sports shoelaces as accessories, because familiar styling can look fresh and interesting with the help of bold accents,” said show stylist Danil Furs immediately after the collection was presented.
Photos: https://disk.360.yandex.ru/d/tBjrLIfHYe6Img
On September 29, another runway performance featuring costumes inspired by the ballet ‘Russian Fairy Tales’ took place. Composer Petr Dranga serves as the artistic director and wrote the music for the ballet. The immersive show brought together haute couture, classical choreography, and Russian visual art. Models and ballet dancers presented costumes created specifically for the production by renowned Russian designer Igor Chapurin. In creating the looks, the designer drew on traditional fairy-tale motifs, interpreting them through contemporary silhouettes, complex constructions, and experimental textured materials, complemented by hand embroidery. In the scenes based on the fairy tales ‘Magic Swan Geese’ and ‘Kolobok’, particular attention was paid to prop elements: realistic goose heads, Baba Yaga’s sculptural headdress in the shape of a log hut, and other unusual costume details. The runway presentation was accompanied by a live orchestra performance and became a musical and theatrical production, featuring ballet sequences performed by the models and an unusual dramatic structure with a live video broadcast. The ballet’s set design and production were created with the involvement of the GigaChat neural network. The premiere of the ‘Russian Fairy Tales’ ballet will take place in Moscow on November 12 and will mark the 185th anniversary of Sberbank.
Photos: https://disk.360.yandex.com/d/x_0ZfFXuCUl8wQ
Two designers, Darya Lozis and Alexandra Dolgopolova, worked on the new collection by Das (Moscow). At the heart of the project is a conscious approach to clothing: all the pieces are made from recycled materials. A green scarf reminiscent of moss, a spiderweb-inspired dress, deconstructed shirts, skirts, sweaters, and corsets were brought back to life using old upholstery, denim, and mass-market garments. “It’s always a really great PR experience. With every Fashion Week, we try to do something bigger, better, and better,” say the brand’s founders.
Photos: https://disk.360.yandex.ru/d/F0yMrbii9yJp1w
Masterpeace (Moscow) closed out the fourth day with its ‘Silk of Time’ collection. Evgenia Linovich drew on the aesthetic of Wong Kar-wai’s ‘In the Mood for Love’ – a film in which clothing becomes a full-fledged part of the narrative. The strict geometry of the kimono met the fluidity of the sari, stand-up qipao collars, and obi belts. These elements appeared in mini skirts and corsets, as well as cargo pants with Chinese-style hand embroidery and business suits. Heavy, hand-embroidered silk was paired with jacquard and brocade, fur, and feathers. “I felt like a producer and director to some extent, because fashion shows were unfamiliar territory for me before, and now Fashion Week has given me this opportunity,” says the brand’s owner and creative director. She sums up the main result in the most concrete terms: “We are growing: our turnover is growing, our team is growing, our sales are growing. It seems to me that this is the only measure by which a commercial brand can really be measured.”
Photos: https://disk.360.yandex.ru/d/jnEUJeLncVq70g
Recordings of 81 fashion shows by Russian and international designers, along with 10 lectures from the Moscow Fashion Week Lecture Hall, will be available to watch on RUTUBE. Users of the platform will be able to revisit the key events of Moscow Fashion Week, discover designers' collections and explore the event's business program.
The international BRICS+ Fashion Summit takes place from September 28 to 30 at the Zaryadye Concert Hall. It brings together industry experts from more than 60 countries, while the business program focuses on market trends, support for local brands, attracting investment, and the use of artificial intelligence.
Sber is the strategic partner of Moscow Fashion Week and the BRICS+ Fashion Summit.
The GigaChat neural network is the technology partner of Moscow Fashion Week and the BRICS+ Fashion Summit.
Wildberries is the general partner of Moscow Fashion Week and the BRICS+ Fashion Summit.
More content from Moscow Fashion Week and the BRICS+ Fashion Summit is available on the event’s official Wibes account, an event partner, as well as via the hashtags #MoscowFashionWeek and #BRICSFashionSummit.
ICE PROFESSIONAL by NATURA SIBERICA is the official hair stylist of Moscow Fashion Week.