The First Day of Moscow Fashion Week: Auto Racing, Royal Versailles, and a Russian Dowry
The First Day of Moscow Fashion Week: Auto Racing, Royal Versailles, and a Russian Dowry
15.03.2026
Photos: https://disk.360.yandex.ru/d/qQD_mdBONYm8hw
Moscow has once again become the center of the country’s fashion life. Moscow Fashion Week – the largest international event in the Russian fashion industry – opened at the Central Exhibition Hall ‘Manege’. The first day kicked off the program with 12 runway shows and dozens of designers, setting a dynamic pace for the entire week ahead.
Here, students of the British Higher School of Art and Design reinterpreted the aesthetics of motorsport, while the Spanish brand Madame & Mister Sibarita wove Western elegance into an atmosphere of Eastern mysticism. The industrial show by Braining Group reimagined work uniforms as avant-garde art, Masterpeace convincingly proved that one can feel like a queen not only in Versailles but also on an ordinary Tuesday, and Alena Akhmadullina transformed antique shawls into architectural constructions.
From the front rows, celebrities and prominent social figures followed the new collections by Russian designers, including Evelina Khromtchenko, Alexander Rogov, stylist and TV host, founder of the Academy of Visual Arts (AVA) and the Selection concept store Lina Dembikova, TV presenter Yulia Baranovskaya, influencers Alesha Slavko and Vika Chuma, actor Alexander Gorchilin, and DJ and model Karina Istomina, among others.
The first day of Moscow Fashion Week was a true manifesto: Russian fashion is setting the trends.
Alena Akhmadullina (Moscow)
Alena Akhmadullina “Dowry” Collection Show at the Opening of Moscow Fashion Week
The “Dowry” collection, comprising 60 looks, is rooted in Russian DNA. The main source of inspiration came from the traditions of forming a bride’s dowry: antique shawls, ceremonial towels, and authentic techniques, including cross-stitch embroidery. For us, it is essential to treat clothing with reverence, as something connected to the most important day in life. Turning to archives is a natural stage in the work on the collection. Each season, we reinterpret the Russian cultural code in one way or another, and this time it appears in a new, exaggerated reading. The key techniques include architectural shaping with references to Russian costume, dresses entirely constructed from scarves, and an abundance of decorative solutions.
Materials and Silhouettes
The collection features cotton, linen, dense double-face silk, crochet techniques, and original prints. Silhouettes are sculptural: dropped waistlines, architectural shoulders, overlay hips, voluminous skirts, and shaped cutouts. The looks resemble figurines, where the scarf becomes not just a pattern but the foundation for construction.
Collection Structure
The collection is divided into seven blocks, demonstrating the evolution of the idea – from everyday wear to the bridal look.
The first block opens with chintz pieces – light, everyday fabrics with small patterns and prints on scuba. The second block becomes more refined: silhouettes elongate and become more delicate. The third block marks the emergence of the scarf theme – here, the corresponding print appears for the first time. The fourth block is entirely made using crochet with summer fabrics. This interpretation of luxury boho is enriched with elements drawn from books on the history of Russian costume. The fifth block develops the scarf theme further: “painted” scarves are explored here as a tool for shaping. The sixth, evening block is resolved in a strict, cocktail, and graphic manner. Evening textures (velvet, taffeta, raw silk) are complemented with hand embroidery with beads, whose motifs reference embroidered ceremonial towels. Characteristic details of this block include peplums and exposed shoulders. The seventh, final block is dedicated to the bridal look itself. It consists of white ensembles executed using knitting and leather techniques. Architectural shaping is pushed to the maximum here: sharp proportions, abundant volume, and versatile solutions, including the veil.
Quote from Alena Akhmadullina:
"I was inspired by the very idea of a dowry – as a special world of objects where love, handwork, care, beauty, and the vision of the most important day in life come together. There is not only a material aspect but also a very strong emotional, cultural, and feminine memory in this."
Photos (Grisha Galantnyy / Alena Akhmadullina brand press office):
https://grishagalantnyy.gallery.photo/gallery/alena-akhmadullina/
Photos (Elena Emelianova / Alena Akhmadullina brand press office):
https://helen-emelyanova.gallery.photo/gallery/alena-akhmadullina-qvnd73/
Photos (Viktor Boyko / Moscow Fashion Week press office):
https://disk.yandex.ru/d/tW2dwcD22d4hqg
Masterpeace (Moscow)
Masterpeace does not subtly suggest – it makes it clear – that one can and should feel like a queen every day. The fashion house presented the "Roial Punk: Versailles for Every Day” collection, where noble Renaissance-inspired corsetry and the coquettish aesthetics of Marie Antoinette became the main highlights of the show. The brand’s creative director, Evgenia Linovich, dedicated the line to the inner theater. Despite the royal hems and the aesthetics of monarchs, the collection turned out to be quite practical: all thanks to transformer skirts, satin shorts, sheer corsets, and viral Aladdin-style pants and wide-leg pants, which are easy to mix and match with everyday pieces.
Photos: https://disk.360.yandex.ru/d/YqwPK8M-vDWtlw
404 Not Found (Moscow)
The image of the modern woman in a dynamic world was revealed by the fashion house 404 Not Found. The brand presented its new spring-summer collection, “Wild Roses”, where delicacy and fragility rhyme with strictness and strength. The materials also skillfully reflect the contrasts within the line: delicate silk is paired with sturdy leather, airy chiffon with refined tweed, and semi-sheer fabrics work in tandem with dense cotton. The collection is executed in calm, pastel shades – sand, soft pink, blue-gray, white, and black became the key color palette. The looks were complemented by footwear from O'SHADE, the official shoe partner of Moscow Fashion Week.
Photos: https://disk.360.yandex.ru/d/2cdb6FkLrIJlug
Big Brooch (Yekaterinburg)
Olesya Zhuravleva, the creative director of the Yekaterinburg-based brand Big Brooch, presented the new spring-summer collection titled “EHE” (from Buryat, meaning “beginning, source”). The line tells the story of the union between East and West and their cultural dialogue, giving rise to a new vision of beauty. The collection’s title also embodies the idea of reflection and unity through the mirrored letters “E.” Traditions of Buryatia (the designer’s homeland) and the Urals (where the brand’s fashion house was first created) meet in the silhouettes in a modern interpretation: O-shaped sleeves, trapeze and fitted silhouettes served as a canvas for creativity, while accent decorations, playful beads, textured appliqués, sparkling stones, and dynamic fringe complemented the understated pieces. Footwear for the Big Brooch show was provided by O'SHADE.
Photos: https://disk.360.yandex.ru/d/Wy_G682uiSsTmA
Sasha Barbakov (Moscow)
Sasha Barbakov, founder and creative director of the eponymous brand, shared not just a new collection at Moscow Fashion Week, but a personal memory. Alexander recounted how, during a walk through a flea market, he experienced a sudden nostalgia for his early childhood. This theme is what the designer explores in the line, turning to a time of scarcity, which also encouraged people to create. Pieces with fringe and other dynamic appliqués referenced untidy details, while semi-sheer lace skirts and dresses alluded to lingerie aesthetics, and the plaid print recalled the very same duffel bags that also appeared in the collection as accessories.
Photos: https://disk.360.yandex.ru/d/IdzrYqg02umDcg
Industrial Show by Braining Group (Moscow)
At Moscow Fashion Week, an industrial show featuring work uniforms took place with participation from Russia’s largest employers – X5 (the general partner of the fashion show), Severstal, SIBUR, Vkusno – i tochka, and BTK Group × Baltika. The project was initiated by the creative agency Braining Group with the goal of raising the prestige of working professions among young people. The new and modern versions of uniforms for various professions were presented by Igor Andreev, Ilya Migmun, and Zhenya Mikhailova, while styling was handled by some of the most talented players in Russian fashion: the creative stylist duo Misha and Kitty.
"We didn’t make this show about uniforms; we spoke about people and gave everyone the chance to ‘try on’ this life for themselves. We came together not for a campaign, but for a shared goal – to raise the prestige of working professions. And this can only be done collectively," said Rozalina Seyranyan, partner at Braining Group and the visionary and general producer of the Industrial Show.
Photos: https://disk.360.yandex.ru/d/Gmrje1iwWJXFTg
Madame & Mister Sibarita (Spain)
The vibrant spirit of sunny Spain lit up the runways at Moscow Fashion Week with Madame & Mister Sibarita’s spring collection, Instinct Naturel. This collection beautifully merged Eastern mysticism with Western elegance. Traditional kimonos, capes, and dresses were decorated with large sequins, dynamic fringes, decorative knots, Eastern accessories, and hand embroidery. Flowing, asymmetrical silhouettes added a sense of lightness and movement to the lineup. The color palette consisted exclusively of noble shades, such as warm beige, ivory, olive, amber, coral, and turquoise. This range was chosen intentionally to reflect light and the true power of nature. Complementing the looks, footwear was provided by O'SHADE.
Photo: https://disk.360.yandex.ru/d/uLaAknmJXTJrJQ
Universal University x British Higher School of Art and Design (Moscow)
The first day featured a collective show by talented students from the British Higher School of Art and Design, a leading Russian art education center and part of Universal University for creative industries. Students presented collections embodying their unique visions. The ‘Dream or Drive’ line drew inspiration from auto racing, with bold spirit reflected in leather, tire-track prints, and racing gear elements. Another collection, ‘Freakebana,’ explored modern floral designs with vivid colors and polka dots. Other student works delved into topics such as generational connections, frustration, life’s illusions, childhood, and self-discovery. All collections were complemented by O'SHADE footwear, the official shoe partner of Moscow Fashion Week.
Photo: https://disk.360.yandex.ru/d/sjeRajOI1VJCnQ
Fashion Factory School (Moscow)
Graduates of Fashion Factory School debuted at Moscow Fashion Week with a collective show. Their first collection is a blend of viral trends and complex looks that any avid fashionista can recreate. Combining dense fabrics with lace, rhyming pieces like pants, dresses, long tunics, and skirts, the collection embraced dynamic textures and current styles ranging from grunge to Boho chic Renaissance core and outdoor aesthetics. This served as an impeccable reference and a strong introduction to the hottest trends.
Photo: https://disk.360.yandex.ru/d/JGGnf6Au06k6dA
High Fashion Week in Sports Project (Moscow)
Sports are not just about discipline, training, and victories, it is about fashion too. The High Fashion Week in Sports project presented a collection designed for young gymnasts and acrobats. Focused on comfort and practicality as much as on impeccable style, the collection featured gymnastics leotards and costumes richly decorated with stones and sequins. Stretchy materials, perfect fit, spectacular decor, and vibrant shades will help young athletes feel confident at competitions and look stunning on the podium.
Photo: https://disk.360.yandex.ru/d/64B6xoLdEjz7Vw
Solangel (Moscow)
Inspired by a frosty sunny morning, designer Irena Soprano brought the essence of winter to life in Solangel’s new collection. The show opened with blogger Maryam Tillyaeva in a snow-white knit suit adorned with pearl details mimicking snowflakes. The lineup also included other knitwear pieces: micro-shorts, fur vests, cozy sweaters, anoraks, cardigans, and dresses – all decorated with shimmering elements reminiscent of snow sparkling in the sun. The show concluded with a stunning wedding gown worn by young star Aurora Kiba.
Photo: https://disk.360.yandex.ru/d/1VhJtEIk2WNKrA
Lala Talyshkhanova
Lala Talyshkhanova’s brand presented a new evening collection of clothing and accessories inspired by constructivist ideas. The pieces combine handcrafted techniques, ecological sustainability, and modular design. Conscious consumption is central to the brand’s philosophy — the collections are partly made using upcycling techniques, giving items a second life, reducing environmental impact, and creating unique textures.
Photo: https://disk.yandex.ru/d/iU9IluWgnTsh5A
The VK Lecture hall hosted the first sessions of ‘Timeless Design: Intangible Heritage in Fashion. Preserving and Promoting Identity,’ ‘Fashion as the Language of Our Era: From Social Change to Visual Codes,’ ‘New Functionality: From Corsets to Pajamas — The Shift in Form and Comfort in the 20th Century,’ and ‘Fashion Business Support Infrastructure.’ Speakers included Yulia Poletaeva, head of Growth Platform, director at the Department for Supporting Entrepreneurship at RWB (Wildberries is the general partner of Moscow Fashion Week); Daria Sharonova, deputy head of ‘Made in Moscow’ project; Evgenia Plotnikova, media producer at VK Techproset; Victoria Boos, head of research at the Department of Creative Industries at HSE University; Anna Nesterova, founder of Palekh Watch; Anna Obydenova, founder of Yaka; Daria Kostina, advisor to editor-in-chief at Kommersant publishing house; Ruslan Migranov, fashion historian, senior lecturer and curator of international programs at Moscow Art and Industrial Institute, lecturer at the Higher School of Styling, Design and Technology; Ekaterina Svirina, fashion producer and historian, lecturer at Russian universities – Plekhanov Russian University of Economics, HSE University, Moscow State University; Anastasia Aksenova, founder of Bagryanitsa; and Evgenia Lazareva, founder and owner of Mamanonstop. These lectures are available exclusively on the official VK Video channel of the Moscow Fashion Week.
At the Artplay Design Center, the World Fashion Shorts film festival took place, showcasing the best films from previous seasons. The event also featured a public discussion with the autumn contest winners on how designers and directors find each other and collaborate on fashion film projects.
Moscow Fashion Week also launched Russia’s first AI-fitting zone by GigaChat. This innovative space lets visitors virtually try on unreleased collections set to debut on the Moscow Fashion Week runway. Visitors can try on outfits from emerging designers’ collections by simply standing in front of a screen to see how the digital version of an exclusive look fits, or take a photo in the unique photo zone.
This technology is also accessible outside the venue – GigaChat bot users across Russia can upload their photos and instantly get into a virtual fitting room. Simply send a shot – and the neural network will show how the chosen look from a Russian designer appears on a specific person, allowing early discovery of new season trends. Sber serves as Moscow Fashion Week’s strategic partner.
Throughout the week, Moscow 24’s on-site studio daily broadcasts live reports, interviews, and event coverage. Notable guests on opening day included Olympic figure skating champion Evgeni Plushenko, singer Natalia Podolskaya, Masterpeace designer Evgenia Linovich, actress Olga Sutulova, influencer and DressbyStesha founder Stefania Malikova, and Patricia Emma Fernández Ortiz of Madame & Mister Sibarita brand. The official photo service is provided by the Rodchenko Moscow School of Photography and Multimedia.
For full event schedules and attendance details, visit the official Moscow Fashion Week website.
Moscow Fashion Week general partner: Wildberries.
Official footwear partner: O'SHADE.
Official hair stylist: MONE salons and MONE Professional cosmetics brand.
Moscow has once again become the center of the country’s fashion life. Moscow Fashion Week – the largest international event in the Russian fashion industry – opened at the Central Exhibition Hall ‘Manege’. The first day kicked off the program with 12 runway shows and dozens of designers, setting a dynamic pace for the entire week ahead.
Here, students of the British Higher School of Art and Design reinterpreted the aesthetics of motorsport, while the Spanish brand Madame & Mister Sibarita wove Western elegance into an atmosphere of Eastern mysticism. The industrial show by Braining Group reimagined work uniforms as avant-garde art, Masterpeace convincingly proved that one can feel like a queen not only in Versailles but also on an ordinary Tuesday, and Alena Akhmadullina transformed antique shawls into architectural constructions.
From the front rows, celebrities and prominent social figures followed the new collections by Russian designers, including Evelina Khromtchenko, Alexander Rogov, stylist and TV host, founder of the Academy of Visual Arts (AVA) and the Selection concept store Lina Dembikova, TV presenter Yulia Baranovskaya, influencers Alesha Slavko and Vika Chuma, actor Alexander Gorchilin, and DJ and model Karina Istomina, among others.
The first day of Moscow Fashion Week was a true manifesto: Russian fashion is setting the trends.
Alena Akhmadullina (Moscow)
Alena Akhmadullina “Dowry” Collection Show at the Opening of Moscow Fashion Week
The “Dowry” collection, comprising 60 looks, is rooted in Russian DNA. The main source of inspiration came from the traditions of forming a bride’s dowry: antique shawls, ceremonial towels, and authentic techniques, including cross-stitch embroidery. For us, it is essential to treat clothing with reverence, as something connected to the most important day in life. Turning to archives is a natural stage in the work on the collection. Each season, we reinterpret the Russian cultural code in one way or another, and this time it appears in a new, exaggerated reading. The key techniques include architectural shaping with references to Russian costume, dresses entirely constructed from scarves, and an abundance of decorative solutions.
Materials and Silhouettes
The collection features cotton, linen, dense double-face silk, crochet techniques, and original prints. Silhouettes are sculptural: dropped waistlines, architectural shoulders, overlay hips, voluminous skirts, and shaped cutouts. The looks resemble figurines, where the scarf becomes not just a pattern but the foundation for construction.
Collection Structure
The collection is divided into seven blocks, demonstrating the evolution of the idea – from everyday wear to the bridal look.
The first block opens with chintz pieces – light, everyday fabrics with small patterns and prints on scuba. The second block becomes more refined: silhouettes elongate and become more delicate. The third block marks the emergence of the scarf theme – here, the corresponding print appears for the first time. The fourth block is entirely made using crochet with summer fabrics. This interpretation of luxury boho is enriched with elements drawn from books on the history of Russian costume. The fifth block develops the scarf theme further: “painted” scarves are explored here as a tool for shaping. The sixth, evening block is resolved in a strict, cocktail, and graphic manner. Evening textures (velvet, taffeta, raw silk) are complemented with hand embroidery with beads, whose motifs reference embroidered ceremonial towels. Characteristic details of this block include peplums and exposed shoulders. The seventh, final block is dedicated to the bridal look itself. It consists of white ensembles executed using knitting and leather techniques. Architectural shaping is pushed to the maximum here: sharp proportions, abundant volume, and versatile solutions, including the veil.
Quote from Alena Akhmadullina:
"I was inspired by the very idea of a dowry – as a special world of objects where love, handwork, care, beauty, and the vision of the most important day in life come together. There is not only a material aspect but also a very strong emotional, cultural, and feminine memory in this."
Photos (Grisha Galantnyy / Alena Akhmadullina brand press office):
https://grishagalantnyy.gallery.photo/gallery/alena-akhmadullina/
Photos (Elena Emelianova / Alena Akhmadullina brand press office):
https://helen-emelyanova.gallery.photo/gallery/alena-akhmadullina-qvnd73/
Photos (Viktor Boyko / Moscow Fashion Week press office):
https://disk.yandex.ru/d/tW2dwcD22d4hqg
Masterpeace (Moscow)
Masterpeace does not subtly suggest – it makes it clear – that one can and should feel like a queen every day. The fashion house presented the "Roial Punk: Versailles for Every Day” collection, where noble Renaissance-inspired corsetry and the coquettish aesthetics of Marie Antoinette became the main highlights of the show. The brand’s creative director, Evgenia Linovich, dedicated the line to the inner theater. Despite the royal hems and the aesthetics of monarchs, the collection turned out to be quite practical: all thanks to transformer skirts, satin shorts, sheer corsets, and viral Aladdin-style pants and wide-leg pants, which are easy to mix and match with everyday pieces.
Photos: https://disk.360.yandex.ru/d/YqwPK8M-vDWtlw
404 Not Found (Moscow)
The image of the modern woman in a dynamic world was revealed by the fashion house 404 Not Found. The brand presented its new spring-summer collection, “Wild Roses”, where delicacy and fragility rhyme with strictness and strength. The materials also skillfully reflect the contrasts within the line: delicate silk is paired with sturdy leather, airy chiffon with refined tweed, and semi-sheer fabrics work in tandem with dense cotton. The collection is executed in calm, pastel shades – sand, soft pink, blue-gray, white, and black became the key color palette. The looks were complemented by footwear from O'SHADE, the official shoe partner of Moscow Fashion Week.
Photos: https://disk.360.yandex.ru/d/2cdb6FkLrIJlug
Big Brooch (Yekaterinburg)
Olesya Zhuravleva, the creative director of the Yekaterinburg-based brand Big Brooch, presented the new spring-summer collection titled “EHE” (from Buryat, meaning “beginning, source”). The line tells the story of the union between East and West and their cultural dialogue, giving rise to a new vision of beauty. The collection’s title also embodies the idea of reflection and unity through the mirrored letters “E.” Traditions of Buryatia (the designer’s homeland) and the Urals (where the brand’s fashion house was first created) meet in the silhouettes in a modern interpretation: O-shaped sleeves, trapeze and fitted silhouettes served as a canvas for creativity, while accent decorations, playful beads, textured appliqués, sparkling stones, and dynamic fringe complemented the understated pieces. Footwear for the Big Brooch show was provided by O'SHADE.
Photos: https://disk.360.yandex.ru/d/Wy_G682uiSsTmA
Sasha Barbakov (Moscow)
Sasha Barbakov, founder and creative director of the eponymous brand, shared not just a new collection at Moscow Fashion Week, but a personal memory. Alexander recounted how, during a walk through a flea market, he experienced a sudden nostalgia for his early childhood. This theme is what the designer explores in the line, turning to a time of scarcity, which also encouraged people to create. Pieces with fringe and other dynamic appliqués referenced untidy details, while semi-sheer lace skirts and dresses alluded to lingerie aesthetics, and the plaid print recalled the very same duffel bags that also appeared in the collection as accessories.
Photos: https://disk.360.yandex.ru/d/IdzrYqg02umDcg
Industrial Show by Braining Group (Moscow)
At Moscow Fashion Week, an industrial show featuring work uniforms took place with participation from Russia’s largest employers – X5 (the general partner of the fashion show), Severstal, SIBUR, Vkusno – i tochka, and BTK Group × Baltika. The project was initiated by the creative agency Braining Group with the goal of raising the prestige of working professions among young people. The new and modern versions of uniforms for various professions were presented by Igor Andreev, Ilya Migmun, and Zhenya Mikhailova, while styling was handled by some of the most talented players in Russian fashion: the creative stylist duo Misha and Kitty.
"We didn’t make this show about uniforms; we spoke about people and gave everyone the chance to ‘try on’ this life for themselves. We came together not for a campaign, but for a shared goal – to raise the prestige of working professions. And this can only be done collectively," said Rozalina Seyranyan, partner at Braining Group and the visionary and general producer of the Industrial Show.
Photos: https://disk.360.yandex.ru/d/Gmrje1iwWJXFTg
Madame & Mister Sibarita (Spain)
The vibrant spirit of sunny Spain lit up the runways at Moscow Fashion Week with Madame & Mister Sibarita’s spring collection, Instinct Naturel. This collection beautifully merged Eastern mysticism with Western elegance. Traditional kimonos, capes, and dresses were decorated with large sequins, dynamic fringes, decorative knots, Eastern accessories, and hand embroidery. Flowing, asymmetrical silhouettes added a sense of lightness and movement to the lineup. The color palette consisted exclusively of noble shades, such as warm beige, ivory, olive, amber, coral, and turquoise. This range was chosen intentionally to reflect light and the true power of nature. Complementing the looks, footwear was provided by O'SHADE.
Photo: https://disk.360.yandex.ru/d/uLaAknmJXTJrJQ
Universal University x British Higher School of Art and Design (Moscow)
The first day featured a collective show by talented students from the British Higher School of Art and Design, a leading Russian art education center and part of Universal University for creative industries. Students presented collections embodying their unique visions. The ‘Dream or Drive’ line drew inspiration from auto racing, with bold spirit reflected in leather, tire-track prints, and racing gear elements. Another collection, ‘Freakebana,’ explored modern floral designs with vivid colors and polka dots. Other student works delved into topics such as generational connections, frustration, life’s illusions, childhood, and self-discovery. All collections were complemented by O'SHADE footwear, the official shoe partner of Moscow Fashion Week.
Photo: https://disk.360.yandex.ru/d/sjeRajOI1VJCnQ
Fashion Factory School (Moscow)
Graduates of Fashion Factory School debuted at Moscow Fashion Week with a collective show. Their first collection is a blend of viral trends and complex looks that any avid fashionista can recreate. Combining dense fabrics with lace, rhyming pieces like pants, dresses, long tunics, and skirts, the collection embraced dynamic textures and current styles ranging from grunge to Boho chic Renaissance core and outdoor aesthetics. This served as an impeccable reference and a strong introduction to the hottest trends.
Photo: https://disk.360.yandex.ru/d/JGGnf6Au06k6dA
High Fashion Week in Sports Project (Moscow)
Sports are not just about discipline, training, and victories, it is about fashion too. The High Fashion Week in Sports project presented a collection designed for young gymnasts and acrobats. Focused on comfort and practicality as much as on impeccable style, the collection featured gymnastics leotards and costumes richly decorated with stones and sequins. Stretchy materials, perfect fit, spectacular decor, and vibrant shades will help young athletes feel confident at competitions and look stunning on the podium.
Photo: https://disk.360.yandex.ru/d/64B6xoLdEjz7Vw
Solangel (Moscow)
Inspired by a frosty sunny morning, designer Irena Soprano brought the essence of winter to life in Solangel’s new collection. The show opened with blogger Maryam Tillyaeva in a snow-white knit suit adorned with pearl details mimicking snowflakes. The lineup also included other knitwear pieces: micro-shorts, fur vests, cozy sweaters, anoraks, cardigans, and dresses – all decorated with shimmering elements reminiscent of snow sparkling in the sun. The show concluded with a stunning wedding gown worn by young star Aurora Kiba.
Photo: https://disk.360.yandex.ru/d/1VhJtEIk2WNKrA
Lala Talyshkhanova
Lala Talyshkhanova’s brand presented a new evening collection of clothing and accessories inspired by constructivist ideas. The pieces combine handcrafted techniques, ecological sustainability, and modular design. Conscious consumption is central to the brand’s philosophy — the collections are partly made using upcycling techniques, giving items a second life, reducing environmental impact, and creating unique textures.
Photo: https://disk.yandex.ru/d/iU9IluWgnTsh5A
The VK Lecture hall hosted the first sessions of ‘Timeless Design: Intangible Heritage in Fashion. Preserving and Promoting Identity,’ ‘Fashion as the Language of Our Era: From Social Change to Visual Codes,’ ‘New Functionality: From Corsets to Pajamas — The Shift in Form and Comfort in the 20th Century,’ and ‘Fashion Business Support Infrastructure.’ Speakers included Yulia Poletaeva, head of Growth Platform, director at the Department for Supporting Entrepreneurship at RWB (Wildberries is the general partner of Moscow Fashion Week); Daria Sharonova, deputy head of ‘Made in Moscow’ project; Evgenia Plotnikova, media producer at VK Techproset; Victoria Boos, head of research at the Department of Creative Industries at HSE University; Anna Nesterova, founder of Palekh Watch; Anna Obydenova, founder of Yaka; Daria Kostina, advisor to editor-in-chief at Kommersant publishing house; Ruslan Migranov, fashion historian, senior lecturer and curator of international programs at Moscow Art and Industrial Institute, lecturer at the Higher School of Styling, Design and Technology; Ekaterina Svirina, fashion producer and historian, lecturer at Russian universities – Plekhanov Russian University of Economics, HSE University, Moscow State University; Anastasia Aksenova, founder of Bagryanitsa; and Evgenia Lazareva, founder and owner of Mamanonstop. These lectures are available exclusively on the official VK Video channel of the Moscow Fashion Week.
At the Artplay Design Center, the World Fashion Shorts film festival took place, showcasing the best films from previous seasons. The event also featured a public discussion with the autumn contest winners on how designers and directors find each other and collaborate on fashion film projects.
Moscow Fashion Week also launched Russia’s first AI-fitting zone by GigaChat. This innovative space lets visitors virtually try on unreleased collections set to debut on the Moscow Fashion Week runway. Visitors can try on outfits from emerging designers’ collections by simply standing in front of a screen to see how the digital version of an exclusive look fits, or take a photo in the unique photo zone.
This technology is also accessible outside the venue – GigaChat bot users across Russia can upload their photos and instantly get into a virtual fitting room. Simply send a shot – and the neural network will show how the chosen look from a Russian designer appears on a specific person, allowing early discovery of new season trends. Sber serves as Moscow Fashion Week’s strategic partner.
Throughout the week, Moscow 24’s on-site studio daily broadcasts live reports, interviews, and event coverage. Notable guests on opening day included Olympic figure skating champion Evgeni Plushenko, singer Natalia Podolskaya, Masterpeace designer Evgenia Linovich, actress Olga Sutulova, influencer and DressbyStesha founder Stefania Malikova, and Patricia Emma Fernández Ortiz of Madame & Mister Sibarita brand. The official photo service is provided by the Rodchenko Moscow School of Photography and Multimedia.
For full event schedules and attendance details, visit the official Moscow Fashion Week website.
Moscow Fashion Week general partner: Wildberries.
Official footwear partner: O'SHADE.
Official hair stylist: MONE salons and MONE Professional cosmetics brand.