Photo: https://disk.360.yandex.ru/d/UJmiQ8UaeQfvvQ From March 14 to 19, around 300 designers will showcase their collections at Moscow Fashion Week x GigaChat at the Central Exhibition Hall 'Manege'. There will be fashion shows by Russian and international designers from China, Türkiye and Spain. The program includes a pop-up shop and showroom, expert lectures and the World Fashion Shorts film festival.
Around 300 designers from various regions of Russia and other countries, including China and Türkiye, will come together for this season. Around 70 per cent of participants are Moscow-based brands, including those taking part in the 'Made in Moscow' programme. There will be over 80 fashion shows over the course of six days.
From March 14 to 19, a pop-up shop and showroom will be open at the Central Exhibition Hall 'Manege', co-organised by the ‘Made in Moscow’ project. Attendees will be able to purchase clothing, footwear and accessories from brands. The pop-up shop will be open on March 14 from 1PM to 7PM, and from March 15 to 19 from 1PM to 9PM. Brands will hold talks with potential partners in the shared space.
Attendees of Moscow Fashion Week will have the opportunity to view the industry through the lens of artificial intelligence. GigaChat is set to launch an AI fitting room at the Central Exhibition Hall 'Manege'. This is the first time such a facility has been introduced in Russia, where visitors will be able to try on collections that have not yet gone into production and are due to be showcased on the catwalk at Moscow Fashion Week, thanks to a neural network. Attendees will have the opportunity to try on the latest catwalk designs from emerging Russian designers participating in Moscow Fashion Week. All you need to do is stand in front of the screen to see how the digital version of the exclusive outfit looks on you, and take a keepsake photo in the unique photo zone. Sber is the strategic partner of Moscow Fashion Week.
During the same dates, VK is also organising the Moscow Fashion Week Lecture Hall, featuring leading fashion industry experts. Admission is free of charge and requires prior registration on the event's
official website closer to the event dates. Watch the fashion shows and expert talks from Moscow Fashion Week's VK Lecture Hall exclusively on
VK Video.
A Moscow 24 TV channel on-site studio will operate throughout Moscow Fashion Week. The channel's editorial team will broadcast live updates, reports and interviews daily. Leading fashion experts, designers, bloggers and many other industry figures are set to appear in the studio. The Rodchenko Moscow School of Photography and Multimedia will serve as the official photography service for the event.
An ‘Industrial Show’ will be held on the first day of Moscow Fashion Week, showcasing a capsule collection of workwear created by Russia’s largest employers in collaboration with modern designers. The show has been organised by the creative agency Braining Group. Participants include X5, Severstal, Sibur and Vkusno i Tochka.
The program will be complemented by the World Fashion Shorts film festival. Audiences will watch the best films from previous festivals, as well as new films from partners. The screening will take place at the Artplay Design Centre on March 14. Registration is now open on the
website.
A detailed schedule and conditions of attendance can be found on the official
Moscow Fashion Week website.
General partner of Moscow Fashion Week - Wildberries.
O'SHADE has become the official footwear partner of Moscow Fashion Week.
MONE, a chain of beauty salons, and MONE Professional, a professional cosmetics brand, are the official hairstylists for Moscow Fashion Week.
Details of the event can be found on the official website
https://moscowfashion.ru/en.