Natalia Sergunina: Four International Agreements Signed at Moscow Fashion Week

Photos: https://disk.360.yandex.ru/d/qlWrDjmxww4hBQ

 
The total value of deals under discussion among participants at this edition of Moscow Fashion Week has already reached nearly 350 million rubles. In addition, Deputy Mayor of Moscow Natalia Sergunina announced that the event’s organiser, the Fashion Fund, had reached cooperation agreements with industry associations from four countries.
 
“International agreements have been signed with partners from Belarus, Kazakhstan, Kenya and Bangladesh. These agreements will enable Russian designers to present their collections in these countries,” Natalia Sergunina said.
 
Under agreements reached in previous seasons, Russian designers will travel to India and Spain by the end of 2026. Visits to China and Armenia are planned for next year.
 
International Fashion Shows and Support for Local Brands
 
Moscow Fashion Week took place from September 26 to October 1, attracting more than 65,000 visitors. It brought together brands from 12 foreign countries and 24 Russian regions, including Moscow, St. Petersburg, Yekaterinburg, Krasnodar, Murmansk, Nizhny Novgorod, Ulan-Ude, Volgograd, Yakutsk, Komsomolsk-on-Amur and Omsk.
 
The shows were hosted not only by professionals but also by about 100 students from theInstitute of Arts, Kosygin State University of Russia, the National Institute of Design and other specialised educational institutions. In total, nearly 2,000 models presented more than 3,000 looks to the public.
 
The Pop-Up Shop and Showroom were organised in partnership with the ‘Made in Moscow’ project and open to all visitors. The offering included clothing, footwear and accessories from 96 Russian companies, more than 60 of them based in Moscow. Through this city initiative, local brands presented their original collections, generating more than 33 million rubles in additional sales.
 
Film enthusiasts were once again invited to the World Fashion Shorts film festival, which screened 56 fashion films by Russian and international directors.
 
The international program was complemented by the BRICS+ Fashion Summit. It brought together experts from Russia and more than 60 other countries, from Brazil, China and Mexico to India and Malaysia. The central theme was the impact of global economic, social and technological transformations on the fashion industry.
 
The Summit’s business sessions explored emerging trends in international markets, attracting investment, the role of traditional crafts in the design industry, young consumers’ preferences, the use of artificial intelligence and advanced materials.