«Participation in Moscow Fashion Week had an effect comparable to the results of several months of systematic work on brand development. In terms of reach and recognition, one show at Moscow Fashion Week is equivalent to approximately six months of regular promotion, including photo shoots, account management, and marketing activities. We recorded a 70% increase in sales, attracted new buyers, and established cooperation with a partner whose purchase volume is comparable to two average monthly revenues of the brand. Additionally, we increased our social media audience fourfold. Beyond that, the geographical presence expanded to Moscow, Krasnodar, Volgograd, Kursk, Voronezh, Ryazan, and Vladivostok».

«In just one year thanks to Moscow Fashion Week, we've boosted all our key metrics. Sales have doubled, production capacity has increased by 110%, and revenue grows by 50% after each season. We've opened a boutique in a major department store in the capital, established a presence in six regions across Russia, and built long-term wholesale relationships with buyers».

«Each Moscow Fashion Week brings a huge boost in direct sales and offers the opportunity to invite clients and brand supporters to a show right in the heart of Moscow, with strong technical and promotional support. It’s also a flight of creative expression and imagination, a chance to develop directing and producing skills, and an invaluable experience. Personally, this project provides me with clear deadlines for working on my collection».

«Once I started participating in Moscow Fashion Week, it was like a quantum leap. I didn’t expect it myself and was just incredibly happy when my application was accepted. I appreciate this project for providing such an opportunity. I started traveling to Moscow from Murmansk for the fashion shows, and then I realized I just had to stay here. And now I come to Murmansk to do my photo shoots, but I live in Moscow. So Moscow Fashion Week has had a huge impact on my life—it’s literally a “before” and “after.” For me, it’s a defining milestone in everything: in life, in my career, and in my creative work».

«Moscow Fashion Week makes the invisible visible. Designers cannot truly reveal themselves through anything other than fashion shows, which showcase both the brand and its essence: what the brand stands for, its target audience, the style it represents, its pricing policy, and which celebrities choose it. Therefore, Moscow Fashion Week is unquestionably a key event for any designer».

«Participation in Moscow Fashion Week became a turning point for the Sasha Barbakov brand. At the Moscow Fashion Week pop-up shop, the clothing sold out actively — this led to a significant increase in sales. After the fashion show, the brand was noticed by leading publications such as The Symbol, RBC Style, as well as InStyle Spain, Marie Claire Argentina, Cosmopolitan China, Arab News, The Telegraph India, and others».

«Thanks to Moscow Fashion Week, my brand has expanded beyond Buryatia: I now collaborate with showrooms in Moscow, Saint Petersburg, and Yakutsk, and travel with my shows to various regions across Russia. Moscow Fashion Week has also brought international attention to my collections — photos from the shows have been featured in global fashion magazines such as Vogue China, L'Officiel Brazil, Harper's Bazaar Malaysia, and others. Every season, I apply to participate in Moscow Fashion Week—it’s the major platform for brand growth: professional experience, access to a professional community, and new partners and clients».

«Participating in Moscow Fashion Week helped us connect with retailers, wholesale buyers, and meet suppliers of fabrics and accessories. And of course, only at the fashion shows organized by Moscow Fashion Week can you truly feel the audience’s reaction, hear expert comments, and get media feedback that provides valuable insights for future collections».

«Moscow Fashion Week is like an 'Everest' — you can't bypass it, you can't climb above it, you can't be higher. It's a 'pillar' that everyone has to reckon with because it represents a high level of quality».

«A major industry event, it has traditionally brought together key market players — designers, brand founders, buyers, and everyone interested in fashion».

«Where are the names that will be on everyone’s lips across Russia tomorrow born? Where can you find inspiration for creating the perfect outfit? The answer lies in Moscow Fashion Week, a true accelerator of fashion’s future. It is a key event for brands at every stage of a designer’s career. It provides a platform for gaining recognition from the professional community and the general public in Russia, as well as a route to global acclaim».

«Moscow Fashion Week is the largest international event in the fashion industry. It is a space where local brands receive support, emerging designers find their audience and new connections turn into strong collaborations. The participating designers are not afraid to experiment, creating their collections at the crossroads of cultures. Here, Madrid meets Tver, where northern seriousness blends with boudoir chic and family traditions merge with avant-garde».

«Moscow Fashion Week is the ecosystem of the Russian fashion industry and the only platform in the country where institutional support meets commercial success: here, designers gain access to buyers, experts, and new markets».

«When we talk about Moscow Fashion Week, we can say that it was bold, experimental and niche, as well as being unquestionably vibrant. The guests, who truly understood taste and knew how to style pieces with finesse, deserved special attention. But it wasn’t just the fashionable community that stole the spotlight — the designers were particularly impressivet».

«No event in Russia reflects the state of the fashion industry as comprehensively as Moscow Fashion Week. It is a complete ecosystem where everything needed for growth is concentrated in one place and operates simultaneously. This is precisely why it is indispensable to the market: season after season, names emerge here that go on to resonate throughout the entire industry, along with ideas that the whole sector later adopts».

«As the curtain fell on Moscow Fashion Week, it became clear that this fifth fashion capital now stands alongside Milan, New York, London and Paris as a vital source of trend-setting designers. MFW brilliantly supports emerging voices with distinct stylistic vision from different parts of the world».

«Moscow Fashion Week has set a new gold standard for the industry. Its scale, meticulous attention to detail, and strong support for emerging designers have established it as a flagship event on the global fashion calendar».

«This season, the fashion world watched with anticipation not only debutants among the creative directors of large luxury houses, but also new, young names shaping the future of global fashion. Moscow Fashion Week , the world's fifth largest fashion capital and a real laboratory for discovering new talents, once again confirmed its importance».

«This season, Moscow, ranked as the world's fifth-largest fashion capital, brought a fresh design concept and offered a unique local interpretation of global trends... This year's grand Moscow Fashion Week brought together designers from Russia, China, Spain, Turkey, and other countries. It serves as a window for independent brands to enter the international market and powerfully drives the continued development of the Russian fashion industry; in recent years, the creative autonomy of Russian fashion has significantly increased».

«Moscow Fashion Week serves as a key platform for emerging designers and a stage where local sensibilities draw global attention».

«Moscow Fashion Week has established itself as an essential platform for emerging talent, capturing the attention of international experts this season».

«Since launching, the event has garnered support from local retailers in an increasingly challenging market. Nikolai Konstantinov, chief executive of Trend Island, says Moscow Fashion Week has come to “shape the image of Russian fashion retail.” This season featured more than 200 brands from across Russia».

«Moscow Fashion Week is more than just the closing event of the international fashion calendar; it's a creative laboratory where emerging brands, local talent, and designers from around the world converge. With over 200 participating brands , Moscow demonstrates that innovation and aesthetic diversity can coexist with cultural heritage, placing the city firmly on the global fashion map alongside New York, London, Paris, and Milan».

«КIt is also interesting that the Chinese designer behind the brand Xuaujin, who presented his collection in Moscow for the first time, called Moscow Fashion Week a "bridge" between countries. According to him, Moscow today is a space with a large market and strong demand for high-quality premium products, which influences not only the development of the industry but also the strengthening of international ties».

«In Seoul, Istanbul, and Buenos Aires, people are drawing inspiration from Russian designers. Thanks to Moscow Fashion Week, Russian designers regularly appear in international glossy magazines such as GQ Turkey, Vogue Turkey, WWD Korea, Elle Argentina, Glamour Brazil, and Marie Claire Argentina».

«The wait is over! The country’s main fashion event — Moscow Fashion Week — kicks off tomorrow. You can check out collections from both local and international designers (with over 80 shows!) at the Central Exhibition Hall ‘Manege’ from March 14 to 19».

«It’s fascinating to see how Russian brands are evolving under the current circumstances—I think now is the perfect time to make a name for themselves and experiment. That’s why I decided to take a close look at all the shows from the recent Moscow Fashion Week to discover some new names.So I decided to take a close look at all the shows from the recent Moscow Fashion Week to discover some new designers. Among them are the Murmansk-based brand Gapanovich, which mixes various prints and textures; the Moscow-based brand Leffers, known for its feminine looks; and Persve, which experiments with classic styles».

«In short, if you don’t want to be the person who thinks that “fashion in Russia is only about Yudashkin, Sergeenko, and Zaitsev”, it’s definitely worth keeping an eye on this event. Year after year, we see that there are many promising brands in Russia, and Moscow Fashion Week carefully brings together the most professional and creative collections from all over the country, becoming the barometer of local fashion».

«The diverse geography of participants at Moscow Fashion Week highlighted one key point: there are many talented designers, each with their own distinct style, vision and following. However, this isn’t unique to Russia, as there were fashion shows featuring international designers every day».